Interglobe unveils a new logo April 23, 2011
Posted by Gyaniz in Logos, Marketing.Tags: Accor, Indigo, Indigo airlines, Interglobe
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Interglobe unveils a new logo
InterGlobe, the Indian aviation and travel corporation which owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor has unveiled a new corporate identity.
It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India. The new logo contains a symbol with six spokes with different lengths and colours. The spokes can animate to change their length and position. The main Interglobe logo and the logos of its six corporate divisions all use different interations of the symbol. The position of the “axle” in the symbol does however not change.
The six spokes probably represents to company’s six divisions (or ‘verticals’). The changing and fluid nature of the symbol represents change and fluidity, and the unchanging center probably stands for stability and sticking to core values.
World Earth Hour 2011 with Vidya Balan March 24, 2011
Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.Tags: vidya balan, world earth hour
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Vidya_Balan_World Earth Hour Gyaniz
Vidya Balan, has been signed as brand ambassador of WWF’s ‘World Earth Hour 2011′. This year, the World Earth Hour is scheduled to take place on Saturday March 26 between 8.30 pm and 9.30 pm.
Ranbir Kapoor calls up Tata DoCoMo March 24, 2011
Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.Tags: Ranbir Kapoor, Tata DoCoMo
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Ranbir kapoor Tata Docomo Gyaniz
Ranbir Kapoor has been signed up as the brand ambassador for the telecom major Tata Docomo.
Sonakshi Sinha the new face of Provogue March 24, 2011
Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.Tags: Katrina Kaif, Provogue, Sonakshi Sinha
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Sonakshi Sinha was announced as the new face of Provogue, at Yash Raj Studios in Andheri, Mumbai. The 23-year-old fashion designer turned actor replaces Katrina Kaif as the face of the brand’s Women’s Wear.
Sharman Joshi is the brand ambassador of 7UP March 24, 2011
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Sharman replaces 7UP Fido Dido Gyaniz
Sharman Joshi replaces the iconic 7 Up mascot, Fido Dido to become its first male brand ambassador. Apparently he is being paid Rs 5 crores.
History of the Siemens Logo March 19, 2011
Posted by Gyaniz in Logos, Marketing, Trivia.Tags: first street lighting, first telegraph, german engineering company, Siemens, Siemens & Halske
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Siemens_Logo History Gyaniz
Siemens & Halske was represented by the S & H alphabets in the logo until 1973, when the company logo was reduced to Siemens alone.
Siemens:
Siemens & Halske was founded by Werner von Siemens on 12 October 1847. Based on the telegraph, his invention used a needle to point to the sequence of letters, instead of using Morse code. The company, then called Telegraphen-Bauanstalt von Siemens & Halske, opened its first workshop on October 12.
In 1848, the company built the first long-distance telegraph line in Europe; 500 km from Berlin to Frankfurt am Main. In 1867, Siemens completed the monumental Indo-European (Calcutta to London) telegraph line. In 1881, a Siemens AC Alternator driven by a watermill was used to power the world’s first electric street lighting in the town of Godalming, United Kingdom. The company continued to grow and diversified into electric trains and light bulbs.
BMW to create new brand :: BMWi March 19, 2011
Posted by Gyaniz in Marketing.Tags: BMW, BMWi
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BMW-logo Gyaniz
As part of a global initiative, German car maker BMW has decided to create a new brand – called BMWi – within the group. The brand will co-exist with others like BMW, Mini and Rolls Royce. “It will be a sub-brand ,” said Andreas Schaaf, president, BMW India.
“Objective of this new brand is to primarily target the youth segment with the technology of the future,” he said. Products from this brand will be mainly for the developed markets like US and Europe, not immediately for India. But, in future, India will also be included in the list of markets under this brand.
Lady Gaga’s fundraiser “We pray for Japan” wristband March 17, 2011
Posted by Gyaniz in Marketing, News You Can Use.Tags: japan fundraiser, Japan tsunami, Lady Gaga, Lady gaga wristband
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Lady gaga-Japan relief band gyaniz
Lady Gaga has designed a special charity band which is for sale on her website, with all proceeds going towards the Japanese tsunami fund. The bracelet dons a simple yet sincere message, ‘We pray for Japan’ in both English and Japanese, alongside her signature claw. The singer draws lots of artistic inspiration from the country, especially as her stylist, Nicola Formichetti, is half Japanese. The bands will be available on March 25th and cost just $5 (£3).
First Look: Emma Watson Lancome Ad shoot March 17, 2011
Posted by Gyaniz in Ads, Brand Ambassadors, Marketing.Tags: emma watson, lancome, Paris
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Emma-Watson1_Lancome Gyaniz
Emma Watson, the new brand ambassador of Lancome’s first ad shoot in Paris.
Emma-Watson_Lancome Gyaniz
Kangana Ranaut to endorse Emami Skin Care March 17, 2011
Posted by Gyaniz in Brand Ambassadors, Marketing.Tags: Emami, Kangana Ranaut
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Emami skin care kangana ranaut gyaniz
Kangana Ranaut has been signed by FMCG major Emami to endorse their Skin Care cream.
