Tees Maar Khan: Disaster for the 11 marketers, is Sheila the only saving grace? December 26, 2010
Posted by Gyaniz in Marketing.Tags: airtel, Akshay Kumar, boroplus, Cruz, Dainik Bhaskar, Emami, Farah Khan, Fila, Gitanjali, Go Jiyo, Katrina Kaif, Provogue, R Mall, Sheila ki Jawani, Tees maar khan, V Mart, Veet
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Tees Maar Khan Gyaniz
In a massive brand integration campaign, producers of Tees Maar Khan have inked co-promotion deals with 11 brands ranging from telecom to FMCG. The companies include Airtel, Provogue, Fila, Veet, Gitanjali, R Mall, V Mart, Cruz, Go Jiyo, Dainik Bhaskar and Emami. The total net worth of the deals stand at over Rs 10 crore.
Emami’s Boroplus can still save the day for themselves as they would employ the popular “Sheila ki Jawani” in their campaign.
The movie has been heavily taken down by the critics who have started saying that its not even worth a free ticket, which is a first of sorts with a Farah Khan production. While the box office opening has been second only to Dabangg but a lot is left to be desired in the forthcoming weeks performance.
As a credible brand ambassador, Akshay Kumar has taken a beating the entire year and is a lesson in himself for marketers for the “Avoidables”.
Airtel dons a new brand identity & logo November 18, 2010
Posted by Gyaniz in Ads, Marketing, News You Can Use.Tags: airtel, airtel endless goodbyes ad, airtel new logo, airtel new tune, bharti airtel
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Airtel new logo Gyaniz
Airtel, the Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands has re-branded itself on Thursday with a brand new logo, signature tune and advertisement.
The new signature tune:
The new advertisement:
The Gyaniz take:
While the new identity seems to focus clearly as their portrayal of a global brand, but it will take a good amount of time for the Indian consumer to get used to the new uber cool tune and forgetting the melody strummed by Rahman. As for Madhavan, Vidya Balan, Shahrukh Khan and Saif & Kareena ads, they would take a while before the new beautifully executed “Endless Goodbyes” ad catches on.
A whole lot of money to be spent, and a whole lot of good work to be undone..It is a classic marketer’s nightmare and who knows a new beginning…Well, change has never been easy!
Saina Nehwal dials Airtel October 31, 2010
Posted by Gyaniz in Brand Ambassadors, News You Can Use.Tags: airtel, Brand ambassador, Saina nehwal
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Saina nehwal airtel brand ambassador
After endorsing Deccan Chronicle, Herbalife and Adani Wilmar’s Fortune plus edible oil, the commonwealth badminton gold medal winner has signed up with India’s largest telecom company Airtel to be their brand ambassador.
