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The new age vending by Pepsico and Coca Cola May 1, 2011

Posted by Gyaniz in Case Studies.
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Pepsi’s Social vending concept:

It allows you to access through a touch panel, buy a drink, gift a drink and be part of the pepsi refresh project.

Gyaniz Take: Nice innovation, but still cumbersome. Lets watch the video.

Coca Cola’s Friendship Machine:

Allows you to participate with friends to win an extra coke by getting a helping hand from one’s friend. Very engaging!

Gyaniz’s Take: Well executed. Would work great as a viral in any country. In India, the growing craze of Friendship day can be harnessed.

Coca Cola’s Happiness Machine:

What can cause more happiness than freebies. This campaign should have had left a very strong brand experience indeed.

Gyaniz Take: Thumbs up!


Your Take!!

Pepsi launches sugarless cola brand in India : Pepsi Max August 3, 2010

Posted by Gyaniz in News You Can Use.
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Pepsi max

Pepsi max

PepsiCo India expanded its product portfolio with the launch of Pepsi Max, a sugar-less cola brand with a stronger taste. This is the company’s third cola brand after Pepsi Cola and Diet Pepsi. Targeted at the health-conscious consumers in the 25 to 35 years age group, the cola will initially be available in New Delhi and its suburbs before being rolled out in other urban areas.

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