Sachin Tendulkar signs up with Coca Cola and S. Kumars January 28, 2011
Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.Tags: Amitabh Bachchan, Belmonte, Coca cola, happiness ambassador, Pepsico, reid &t aylor, sachin, sachin tendulkar, Shahrukh khan, skumars, srk, world player
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Tendulkar has signed deals worth Rs. 12-13 crore with apparel maker S Kumars Nationwide (SKNL) for their brand World Player, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with him. SKNL already has big brand ambassadors such as Shah Rukh Khan for Belmonte and Amitabh Bachchan for luxury suitings brand Reid and Taylor.
Coca Cola signed Tendulkar as its ‘happiness ambassador’, laying the pitch for a Tendulkar-M S Dhoni face-off in the cola battlefield this season.
Gillette drops Tiger Woods from Champions marketing campaign December 26, 2010
Posted by Gyaniz in Marketing.Tags: Accenture, AT&T, Derek Jeter, gatorade, Gillette, Pepsico, Procter & Gamble Co., Roger Federer, tiger woods
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GILLETTE TIGER WOODS
Gillette has officially dropped Tiger Woods from its marketing and advertising campaigns. He has already lost several sponsors, including Accenture, AT&T, and PepsiCo’s Gatorade, in the wake of his well-documented sex scandal. The Boston-based Procter & Gamble Co. subsidiary will, however, continue to showcase other athletes, including baseball great Derek Jeter and tennis star Roger Federer.
