News You Can Use

Unique Identification project Aadhar is launched

Ranjana Sonawne: 782474317884. With this number, Ranjana has become the first Indian to get the UID (Unique Identification). Prime Minister Manmohan Singh and Sonia Gandhi launched the Aadhar project on Wednesday and presented UIDs to ten people in Tembhli village in Nandurbar district of Maharashtra.

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Ads, Marketing

Google’s chrome print ad campaign India

All through my MBA days I had studied this brand, its evolution and how its has made a mark across the world without using conventional modes of advertising. So, on 29th sep'2010 the full page ad of Google Chrome spread across the daily Times of India's back page, came as a surprise which broke a… Continue reading Google’s chrome print ad campaign India

Marketing, News You Can Use

Corus rebranded as Tata Steel

The Tata Steel name and logo will begin to appear on the company's transactional documents, product deliveries, locations and vehicles. The re-branding will be a gradual process. Tata Steel Europe (formerly Corus) is Europe's second largest steel producer. With main steel making operations in the UK and the Netherlands, the company supplies steel and related… Continue reading Corus rebranded as Tata Steel

Marketing, News You Can Use

HoHo buses enter Delhi

‘Hoho’ -- the capital’s first hop-on hop-off bus service -- was launched in Delhi. It will run across the city covering almost all the important tourist destinations including monuments, museums and popular markets. Modelled on the best of such facilities in some European countries, the starting point of the hop-on hop-off bus service will be… Continue reading HoHo buses enter Delhi

Brand Ambassadors, News You Can Use

Emami ropes in Bipasha Basu as their new brand ambassador

FMCG firm Emami has signed up with Bipasha Basu to endorse the company's brands. The brands she would be endorsing are yet to be finalised. Emami also has a host of other Bollywood celebrities including Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Preity Zinta and Indian cricket team captain MS Dhoni on board as endorsers… Continue reading Emami ropes in Bipasha Basu as their new brand ambassador

Quiz Reviews

Tata Crucible corporate edition Delhi 2010

A scinitillating finish to the quiz, and a wildcard emerging as the winner. Winners: NTPC Runnersup: Accenture Prelims: 1. Which company manufactured warplanes for Luftwaffe during World War II? 2. Which popular financial term owes its origin to roman emperor Diocletian? 3. Which book’s opening lines: The world would change faster in the next 10… Continue reading Tata Crucible corporate edition Delhi 2010

Marketing

India Today’s Meow FM rebranded as Oye! 104.8 FM

TV Today Network has re-launched its FM radio channel Meow FM to Oye! 104.8 FM. Meow FM was distinctly targeted at the women listeners. With the new positioning the radio station will focus on the Bollywood content. The new tagline of Oye FM is Sabse Filmi. The radio station will offer listeners a mix of… Continue reading India Today’s Meow FM rebranded as Oye! 104.8 FM