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Unique Identification project Aadhar is launched September 30, 2010

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aadhaar

aadhaar

Aadhar_UID

Aadhar_UID

Ranjana Sonawne: 782474317884. With this number, Ranjana has become the first Indian to get the UID (Unique Identification). Prime Minister Manmohan Singh and Sonia Gandhi launched the Aadhar project on Wednesday and presented UIDs to ten people in Tembhli village in Nandurbar district of Maharashtra.

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Google’s chrome print ad campaign India September 30, 2010

Posted by Gyaniz in Ads, Marketing.
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All through my MBA days I had studied this brand, its evolution and how its has made a mark across the world without using conventional modes of advertising. So, on 29th sep’2010 the full page ad of Google Chrome spread across the daily Times of India’s back page, came as a surprise which broke a few marketing notions I had in mind.

Google Chrome print ad India

Google Chrome print ad India

Why?? and What?? Prompted Google to market using the print media??

My hypothesis:

1. Opinion making and motivator for download: Online ads still do not lead to opinion making, while social media has taken word of mouth to the next level, the online ads have still remained on the same platform where they were in India 2 years back if late evolution compared to Social Media is taken into account.

2. Effectiveness of Print media in India: Chrome’s online advertising has been around for a while, while things have started looking good (see graph), conventionally targetting the Indian consumer and closing the deal with a print campaign would have appeared the safest bet.

Web browser market India

Web browser market India

3. Recent debacles: Google Wave, Nexus One and the losing popularity of Orkut and its loss of its market leadership position to Facebook, has led Google to take the more conventional mode and thus, capitalize on the upward trend of downloads (see graph) for Chrome by buying mainstream Ad space in publications like Times of India which have a considerable readership across their English speaking, net savvy target clientele.

My opinion:

The development is good, and proves the symbiosis that can occur with print and online media. The move would prove healthy in terms of increasing sub brand & product’s recognition and awareness. They right mix is what needs to be targetted E.g. city editions which have higher young readership can be much more effective both in terms of cost as well as reach to the right audience.

Your views and comments invited.

(Figs. Globalstatscounter, Techcrunch)

Corus rebranded as Tata Steel September 29, 2010

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corus tata steel

corus tata steel

The Tata Steel name and logo will begin to appear on the company’s transactional documents, product deliveries, locations and vehicles. The re-branding will be a gradual process. Tata Steel Europe (formerly Corus) is Europe’s second largest steel producer. With main steel making operations in the UK and the Netherlands, the company supplies steel and related services to the construction, automotive, packaging, material handling and other demanding markets worldwide. The Tata steel Group has an aggregate crude steel capacity of more than 28 million tonnes and approximately 80,000 employees across four continents.

HoHo buses enter Delhi September 29, 2010

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hoho buses

hoho buses

HOHO_BUSES_Delhi

HOHO_BUSES_Delhi

‘Hoho’ — the capital’s first hop-on hop-off bus service — was launched in Delhi.

It will run across the city covering almost all the important tourist destinations including monuments, museums and popular markets. Modelled on the best of such facilities in some European countries, the starting point of the hop-on hop-off bus service will be the Baba Kharag Singh Marg in Connaught Place. Tourists can hop on and hop off at any of the 19 stops on the way as per their convenience. The buses will ply at half hour interval from 8 AM to 8 PM.

Emami ropes in Bipasha Basu as their new brand ambassador September 29, 2010

Posted by Gyaniz in Brand Ambassadors, News You Can Use.
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bipasha-basu

bipasha-basu

FMCG firm Emami has signed up with Bipasha Basu to endorse the company’s brands. The brands she would be endorsing are yet to be finalised. Emami also has a host of other Bollywood celebrities including Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Preity Zinta and Indian cricket team captain MS Dhoni on board as endorsers for various brands including Boro Plus, Navratna hair oil, Fair & Handsome, and Sona Chandi Chywanprash.

Tata Crucible corporate edition Delhi 2010 September 26, 2010

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tata-crucible

tata-crucible

A scinitillating finish to the quiz, and a wildcard emerging as the winner.
Winners: NTPC Runnersup: Accenture

Prelims:

1. Which company manufactured warplanes for Luftwaffe during World War II?
2. Which popular financial term owes its origin to roman emperor Diocletian?
3. Which book’s opening lines: The world would change faster in the next 10 years than it has in the past 50 years?
4. Which singer owns the label “The house of Dereon”?
5. Which organization owes its name to R&D which was their primary function?
6. Which arab country name comes from the word “two seas” and was the first to strike oil in the region?
7. Which term comes from the French word for “one who undertakes”?
8. Who gift the island of skorpio to Jacqueline kennedy as a wedding gift in 1968?
9. Which company sponsored the first limited overs cricket tournament (English county)?
10. Which ready to wear and cosmetics brand was sold to Gucci in 1999?
11. Mahashiyan chunnilal came from Pakistan and started this business in Karol bagh, delhi?
12. This newspaper was inaugurated by Mahatma Gandhi himself. Which newspaper?
13. The place name comes from “Idla” and “Padla”?
14. What first took place when the lumiere brothers arrived in Bombay, India in 1896?
15. This publishing house was founded by Padma awardee Shyam lal Gupta. Which one?
16. Who is responsible for the Flag foundation of India and the popular usage of the national flag?
17. What popular restaurant chain and food item can be associated to John montagu?
18. John Shepherd-Barron. One day in 1967, first envisioned a six-digit numeric code, given what he could reliably remember. His wife however preferred four digits, what originated thus?
19. Which company can you associate with “conspiracy of fools” and “The Smartest guys in the room”?
20. Which early 20th century actress is depicted in the logo of Chicago International film festival?
21. Identify or name the channel?
22. Identify the delhi entrepreneur.
23. Identify the logo?
24. Who was the producer of Milenge Milenge?
25. Identify the print ad?

Answers:
1. Messerschmitt
2. Budget
3. Business @speed of thought by Bill Gates
4. Beyonce Knowles
5. RAND Corporation
6. Bahrain
7. Entrepreneur
8. Aristotle Onassis
9. Gillette
10. Yves St.Laurent (YSL)
11. MDH
12. Hindustan Times
13. Parle
14. First screening of a movie
15. S.Chand & Co.
16. Naveen Jindal
17. The sandwich
18. ATM PIN
19. Enron
20. Theda Bara.
21. Vinay jajlani of 9x
22. Sanjiv bikhchandani of naukri.com
23. Boston acoustics
24. Boney kapoor
25. Chlormint

India Today’s Meow FM rebranded as Oye! 104.8 FM September 26, 2010

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TV Today Network has re-launched its FM radio channel Meow FM to Oye! 104.8 FM.

Oye FM

Oye FM 104.8

Meow FM was distinctly targeted at the women listeners.

Meow FM

Meow FM

With the new positioning the radio station will focus on the Bollywood content. The new tagline of Oye FM is Sabse Filmi. The radio station will offer listeners a mix of Bollywood, RJ talk and humour. The station will tweak its product offering for all its seven stations- Mumbai, Delhi, Kolkata, Amritsar, Jodhpur, Patiala and Shimla to cater to distinct consumer preference.

Marquee Collection# 59 September 25, 2010

Posted by Gyaniz in Marquee Collection.
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Q. Recognize this brave soldier, we know him as a legend.

59

59

Ans.: Bhagat Singh Thind

He was an Indian American Sikh writer and lecturer on “spiritual science” who was involved in an important legal battle over the rights of Indians to obtain U.S. citizenship.

Thind had enlisted in the U.S. Army a few months before the end of World War I. After the war he sought the right to become a naturalised citizen, following a legal ruling that “Caucasians” had access to such rights. At this time Indians were categorised as Caucasian by anthropologists. In 1923, a crucial Supreme Court case United States v. Bhagat Singh Thind was decided in favor of the United States, retroactively denying all Indian Americans citizenship for not being Caucasian in “the common man’s understanding of the term.”

However, Thind remained in the U.S., completed his PhD., and delivered lectures in metaphysics. Basing his lessons on Sikh religious philosophy, he added to his teaching with references to the scriptures of several religions and the works of Ralph Waldo Emerson, Walt Whitman, and Henry David Thoreau. He campaigned actively for the independence of India from the British Empire. Dr. Thind applied for and received U.S. citizenship through the state of New York within a few years of being turned down by the U.S. Supreme Court.

Note: The legend here is not Shaheed Bhagat Singh, that would have been a giveaway.

More can be read here.

Levis Curve ID Jeans- Ileana, Jacqueline & Chitrangada September 25, 2010

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Levis Curve ID

Levis Curve ID

Levi’s has announced the launch of their newest fit denims, Curve ID.

Curve ID, aims to make denim shopping a more pleasant experience, by acknowledging that different women have different body types. “The fits that we’re launching will account for 80% of the women’s body shapes in the world,” commented Levi’s president, Robert Hanson.

The brand will feature 3 distinct styles, One, for women who find the fit in the hips and thighs good but are too tight in the waist, a demi curve (if your jeans “usually fit in the waist but don’t flatter the figure”) and a bold curve (if jeans “fit in the hips and thighs, but gap in the back”).

The below image illustrates the 3 sizes:

levis-curve-id

levis-curve-id

The brand’s marketing campaign has been targetted with the product offering itself– “All asses were not created equal”. The brand has been launched in India with their 3 brand ambassadors- Ileana D’Cruz, Jacqueline Fernandez and Chitrangada Singh.

levis Curve ID

levis Curve ID

I would specially like to thank Naina Redhu, for the Levis curve ID launch event in India pic with the 3 brand ambassadors.

Peepli Live goes to the Oscars September 25, 2010

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Peepli Live goes to the oscars

Peepli Live goes to the oscars

Aamir Khan’s “Peepli Live”, depicting the growing rural-urban divide in India, has been selected as India’s official entry to next year’s Oscars in the Best Foreign Film category.

“‘Peepli Live’ has been selected as India’s official entry for the Oscars out of 27 films,” Supran Sen, secretary general of the Film Federation of India. Directed by debutant Anusha Rizvi, the film stars theatre actors and was shot in a small village in Madhya Pradesh.