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Levis Curve ID Jeans- Ileana, Jacqueline & Chitrangada September 25, 2010

Posted by Gyaniz in News You Can Use, Trivia.
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Levis Curve ID

Levis Curve ID

Levi’s has announced the launch of their newest fit denims, Curve ID.

Curve ID, aims to make denim shopping a more pleasant experience, by acknowledging that different women have different body types. “The fits that we’re launching will account for 80% of the women’s body shapes in the world,” commented Levi’s president, Robert Hanson.

The brand will feature 3 distinct styles, One, for women who find the fit in the hips and thighs good but are too tight in the waist, a demi curve (if your jeans “usually fit in the waist but don’t flatter the figure”) and a bold curve (if jeans “fit in the hips and thighs, but gap in the back”).

The below image illustrates the 3 sizes:

levis-curve-id

levis-curve-id

The brand’s marketing campaign has been targetted with the product offering itself– “All asses were not created equal”. The brand has been launched in India with their 3 brand ambassadors- Ileana D’Cruz, Jacqueline Fernandez and Chitrangada Singh.

levis Curve ID

levis Curve ID

I would specially like to thank Naina Redhu, for the Levis curve ID launch event in India pic with the 3 brand ambassadors.

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