jump to navigation

India Today’s Meow FM rebranded as Oye! 104.8 FM September 26, 2010

Posted by Gyaniz in Marketing.
Tags: , ,
trackback

TV Today Network has re-launched its FM radio channel Meow FM to Oye! 104.8 FM.

Oye FM

Oye FM 104.8

Meow FM was distinctly targeted at the women listeners.

Meow FM

Meow FM

With the new positioning the radio station will focus on the Bollywood content. The new tagline of Oye FM is Sabse Filmi. The radio station will offer listeners a mix of Bollywood, RJ talk and humour. The station will tweak its product offering for all its seven stations- Mumbai, Delhi, Kolkata, Amritsar, Jodhpur, Patiala and Shimla to cater to distinct consumer preference.

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: