TV Today Network has re-launched its FM radio channel Meow FM to Oye! 104.8 FM.
Meow FM was distinctly targeted at the women listeners.
With the new positioning the radio station will focus on the Bollywood content. The new tagline of Oye FM is Sabse Filmi. The radio station will offer listeners a mix of Bollywood, RJ talk and humour. The station will tweak its product offering for all its seven stations- Mumbai, Delhi, Kolkata, Amritsar, Jodhpur, Patiala and Shimla to cater to distinct consumer preference.