Aviva launches You are the big picture campaign October 8, 2010Posted by Gyaniz in Ads, Marketing.
Tags: aviva, you are the big picture
‘You are the Big Picture’ – Aviva’s first international brand campaign which features real stories of the people most important to the company – its customers, employees, business partners and communities. People who deserve to be recognised. People who have made a difference.
Aviva is supporting the communities by donating up to £250,000 to Street to School as part of this campaign. For the first 250,000 photos uploaded by members of the public, Aviva will donate £1 to its global Street to School programme which works in partnership with organisations like Save the Children, who support children living on the streets back into education. This is part of a five year commitment to helping 500,000 children worldwide fulfill their potential and to raising awareness about the plight of street children.