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HUL relaunches Red Label tea with Anupam Kher October 8, 2010

Posted by Gyaniz in Ads, Brand Ambassadors, Marketing.
Tags: , , , , , , , ,

Red label tea anupam kher

Red label tea anupam kher

The country’s largest fast moving consumer goods Hindustan Unilever (HUL) today said it has re-launched Brooke Bond Red Label tea brand.

As a part of the re-launch that is aimed at changing the brand’s positioning, HUL has released a new advertising campaign featuring Bollywood actor Anupam Kher.

“Red Label has been re-launched as not just a tasty but healthy drink. For the first time the brand will have a Bollywood celebrity as part of the campaign,” HUL, Category Head (Beverages) Arun Srinivas said in a statement.

The company’s Broke Bond portfolio also includes brands such as Taj Mahal, 3 Roses, Taaza and Sehatmand. Red Label is HUL’s largest tea brand, the statement added.

Source: PTI



1. Lacey - October 11, 2010

Wow that’s good news. I like red label tea.

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