The country’s largest fast moving consumer goods Hindustan Unilever (HUL) today said it has re-launched Brooke Bond Red Label tea brand.
As a part of the re-launch that is aimed at changing the brand’s positioning, HUL has released a new advertising campaign featuring Bollywood actor Anupam Kher.
“Red Label has been re-launched as not just a tasty but healthy drink. For the first time the brand will have a Bollywood celebrity as part of the campaign,” HUL, Category Head (Beverages) Arun Srinivas said in a statement.
The company’s Broke Bond portfolio also includes brands such as Taj Mahal, 3 Roses, Taaza and Sehatmand. Red Label is HUL’s largest tea brand, the statement added.