Ads, Case Studies, Marketing

CEAT launches the “Be idiot safe” marketing campaign

If you were left wondering sometime back about the viral campaign called "Be Idiot Safe" launched widely on the Internet. Then the answer to it has been CEAT who have followed it up with an equally smart TV campaign for their bike tyres. The ads are currently focusing on the " Better road grip "… Continue reading CEAT launches the “Be idiot safe” marketing campaign

Advertisements
Music, News You Can Use

Robbie Williams rejoins Take that for The Flood

Robbie Williams has contributed vocals to a TAKE THAT single for the first time in 15 years - and he insists it's their "best yet". The man band are back with new track The Flood, lifted from upcoming album Progress. Robbie had quit Take That in 1995 after the band manager Nigel Martin Smith confronted… Continue reading Robbie Williams rejoins Take that for The Flood

News You Can Use

Prince William to marry Kate Middleton at Westminster Abbey

Britain's Prince William will marry his long-term girlfriend Kate Middleton next year after an on-off courtship that has lasted nearly a decade. The elder son of heir-to-the-throne Prince Charles and the late Princess Diana proposed to Middleton with the large blue oval sapphire and diamond engagement ring his mother once wore as Charles's 19-year-old fiancee.… Continue reading Prince William to marry Kate Middleton at Westminster Abbey

Marquee Collection

Marquee Collection#68

Identify the Organisation from the icon on the product. Ans.: Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries obtain better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as social and environmental standards. It focuses… Continue reading Marquee Collection#68

Brand Ambassadors, Marketing, News You Can Use

Sharp launches mobile phones in India

SHARP, the Japanese MNC has launched four mobile phones namely, Alice, Blink, Tango and Cyborg. These mobiles provide dual SIM capacity, LCD touchscreen, FM radio and Bluetooth. Another features include G-Sensor, social networking site shortcuts and LED illumination. It is expected that Sharp will launch more mobiles with features like glass-free 3D, 180 degree rotatable… Continue reading Sharp launches mobile phones in India

Case Studies, Marketing, News You Can Use

Gillette Guard: Hitting fortune at the bottom of the pyramid

Gillette's newest shaving system has just one blade, a light plastic handle and a sharply lower price. The move by P&G is to aggressively push into emerging markets for new customers and growth. That focus is forcing P&G to be more modest on scale and more flexible on price. Gillette commands about 70% of the… Continue reading Gillette Guard: Hitting fortune at the bottom of the pyramid

Marketing, News You Can Use

Cargill India buys vanaspati brand “Rath”

Agro Tech Foods , the Rs 650-crore maker of Sundrop refined edible oils and Act II popcorn, announced that it had sold off its Rath vanaspati brand to edible oils maker Cargill India. Agro Tech had acquired Rath from the Siddharth Shriram Group in 2000 to increase the volume of its vanaspati business. But the… Continue reading Cargill India buys vanaspati brand “Rath”