Sachin Tendulkar has joined the ranks of International stars Lionel Messi, Rubens Barrichello, etc. as the brand ambassador of the luxury Swiss watch brand Audemars Piguet.
About Audemars Piguet:
The roots of Audemars Piguet date back to 1875, when the 23-year-old Jules-Louis Audemars met Edward-Auguste Piguet, then only 21, at Vallée de Joux, which is considered to be the cradle of prestige watch-making. Their hometown was Le Brassus. When they graduated school they went to Vallée de Joux to start working in their favorite field of watch manufacturing.
Thus Audemars started producing component parts for movements and Piguet got the job of a repasseur, whose job it was to make the final regulation of the timepiece. They founded a firm later known as Audemars, Piguet et Cie.
Audemars Piguet has launched several watches like the smallest minute repeater in the world and a jumping second hand (i.e. the second hand jumps from second to second in quanta rather than progressively) pocket watch. In 1925 Audemars Piguet introduced the world’s thinnest pocket watch, at 1.32 millimeters. In 1928, the company created the first skeleton watch.