The campaign, which has been created by Delhi-based Wieden + Kennedy, conveys the airline’s promise of on-time performance and has shown as to how the airline’s crew do their job on time, enabling IndiGo’s guests to reach their meetings and strike deals on time, which helps India become the world’s most powerful economy on time.
The Gyaniz Take:
Lets look at plain numbers to see where Indigo stands vis-a-vis competition, the data analysed is from Sep 1, 2010 to Oct 30, 2010 on varied on time parameters. Also, came the real factor what matters to the real traveller: The ontime departures and arrivals. And this is what we found.
The data analysis can be found here Airline case study Gyaniz
Based on the deliverables on which the campaign has been created, the airlines had proved to be better than their competitors in overall the best ontime departures and arrivals.
I believe this is advertising hand in hand with on ground brand promise. And the same is extremely crucial for any brand that wants to prove a point with its offerings and more so when its a service and its the experience that matters. Your views are welcome.
A similar example is of Aerolineas Argentina,
Data Source: Flightstats.com