Jagran Prakashan unveils a new brand logo November 11, 2010Posted by Gyaniz in Marketing, News You Can Use.
Tags: Dainik Jagran, Jagran, Jagran Prakashan, JPL
Jagran Prakashan Limited (JPL), India’s leading media and communications group, launched the corporate identity of the brand with a new logo. The word ‘Jagran’ means awakening and the most powerful depiction of this idea lies in the Rising Sun. As a media conglomerate, JPL’s objective is to create enlightenment and there can be no better face for the brand than the Sun dispelling the darkness and ushering in light and warmth to the world.
Inspired by the rich history and heritage of Jagran Prakashan the new logo – the rising sun lends a distinctive identity and unified face to the group. The colour palette of red and yellow that has been used to develop the new brand identity is also energetic and optimistic. It is a contemporary rendition of the Sun that is highly distinctive and suitable for the modern, progressive organization that JPL aspires to be. The Jagran Sun is composed of overlapping layers, communicating the various businesses that work as one unified entity. The new logo has been designed by Ray + Keshavan/The Brand Union – India’s leading Brand Consultancy.