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Wipro TV launched November 20, 2010

Posted by Gyaniz in Marketing, Marquee Collection.
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Wipro TV

Wipro TV

India’s third largest information technology (IT) services exporter, Wipro, has launched Wipro TV as part of its branding initiative. The channel will air white papers by the company and content developed by other television channels about the company’s leadership.

“Wipro TV was launched around six months back. The idea behind the channel was to create an online conduit for our senior leadership to share views, best practices on business topics that can help clients in their business strategies,” said Rajan Kohli, chief marketing officer, Wipro Technologies.

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