Coca-Cola company is to extend its joint venture with Swiss food giant Nestle SA, in a bid to entrench itself further in India’s high-profile, ready-to-drink tea sector. Coca-Cola India Ltd launched bottled lemon iced tea in Mumbai on Tuesday and is keen on launching bottled peach iced tea, after judging the market response. The two flavours will be sold under the Nestle’s Nestea brand.
Nestea is a brand licensed to Beverage Partners Worldwide, a joint venture between Coca-Cola and Nestle, and is headquartered in Switzerland. The 50:50 joint venture leverages the products manufactured by Nestle and the marketing initiatives of Coca-Cola. In India, Nestea will be bottled in a plant in Andhra Pradesh. The joint venture currently, also sells iced tea under brand names Brut in China and Enviga in the US.
This is the fourth launch by Coca Cola India in the last one year. The company had launched Burn Energy Drink in Mumbai, New Delhi and Bangalore, Maaza Milky Delite in Kolkata and Minute Maid Nimbu Fresh all over the country recently.