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Mahindra 2 wheelers all set to enter Moto GP November 22, 2010

Posted by Gyaniz in Marketing, News You Can Use.
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Mahindra 2 wheelers enters Moto GP Gyaniz

Mahindra 2 wheelers enters Moto GP Gyaniz

After entering in F1 racing, now India is all set to make debut in MotoGP, the world’s premier motorcycle championship in next season. The initiative has been taken by Mahindra 2Wheelers who enters the race which may give a big push to the company’s marketing and brand-building efforts. Mahindra participate in 125cc category with two riders in the 2011 season.

The whole team and specialist from within Mahindra & Mahindra and team would be based at Engines Engineering facility in Italy.“This category (125cc MotoGP) is relevant to people in India as bulk of the bikes are in the 110cc and 125cc,” said Anand Mahindra , vice-chairman and managing director of the Mahindra & Mahindra group.

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