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CEAT launches the “Be idiot safe” marketing campaign November 30, 2010

Posted by Gyaniz in Ads, Case Studies, Marketing.
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If you were left wondering sometime back about the viral campaign called “Be Idiot Safe” launched widely on the Internet.

Then the answer to it has been CEAT who have followed it up with an equally smart TV campaign for their bike tyres.

The ads are currently focusing on the ” Better road grip ” feature of Ceat bike tyres. In the current Indian Road scenario, Road grip is an important ,relevant feature as far as tyres are concerned and Ceat has tried to own up that feature.

According to the Ministry of Road transport’s report, it singles out fault of the drivers as the major reason of road deaths. This claimed 89,360 persons in 2008. Fault of cyclists, pedestrians, motor vehicles and bad road and weather conditions were also identified as some of the factors for fatalities on roads across the country.

The Gyaniz Take:

Well, the campaign has struck well and within a few days would have even higher recall, the number of creatives could have been more. The homepage of the microsite is catchy but could have been more interactive. Overall, a good on ground promotion is the key to deliver the best results of the campaign.

Your views!

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Comments»

1. Jiten - December 30, 2011

Great Isnt that amazing

2. AKSHAY - February 15, 2012

I LIKE IT


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