Brand Ambassadors, Marketing

Kate Winslet joins Aishwarya Rai and Chi Ling Lin for Longines La Dolce Vita campaign

The British actress Kate Winslett stars in Longines‘ new advertising campaign set in Rome. Dashing through the cobble stoned streets, past fountains and through ancient arches, Kate Winslet, Aishwarya Rai Bachchan and Asian star Chi Ling Lin give the Roman paparazzi the slip. All while wearing their gold and steel Dolce Vita watches that they… Continue reading Kate Winslet joins Aishwarya Rai and Chi Ling Lin for Longines La Dolce Vita campaign

Marquee Collection

Marquee Collection#72

Identify the connection, looking for the exact answer. (Hint: The Man And His Creation) Ans.: Ernest Hemingway's For Whom the Bell Tolls. 1. The line "For Whom the Bell Tolls" is taken from John Donne's poem No man is an Island. 2. Metallica has sung a song "For Whom the Bell Tolls" from their second… Continue reading Marquee Collection#72

Marketing

Tees Maar Khan: Disaster for the 11 marketers, is Sheila the only saving grace?

In a massive brand integration campaign, producers of Tees Maar Khan have inked co-promotion deals with 11 brands ranging from telecom to FMCG. The companies include Airtel, Provogue, Fila, Veet, Gitanjali, R Mall, V Mart, Cruz, Go Jiyo, Dainik Bhaskar and Emami. The total net worth of the deals stand at over Rs 10 crore.… Continue reading Tees Maar Khan: Disaster for the 11 marketers, is Sheila the only saving grace?

Marketing

Gillette drops Tiger Woods from Champions marketing campaign

Gillette has officially dropped Tiger Woods from its marketing and advertising campaigns. He has already lost several sponsors, including Accenture, AT&T, and PepsiCo’s Gatorade, in the wake of his well-documented sex scandal. The Boston-based Procter & Gamble Co. subsidiary will, however, continue to showcase other athletes, including baseball great Derek Jeter and tennis star Roger… Continue reading Gillette drops Tiger Woods from Champions marketing campaign

Brand Ambassadors, Marketing, News You Can Use

Finland Tourism Appoints Gul Panag As Brand Ambassador

Finland Tourism has appointed Bollywood actress Gul Panag as honorary brand ambassador in India. Currently India is third biggest market for Finland tourism in Asia after China and Japan. Looking at the growing numbers of Indian tourists traveling abroad every year, Finland tourism wants to establish itself as a major destinations for Indian tourists.