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Kate Winslet joins Aishwarya Rai and Chi Ling Lin for Longines La Dolce Vita campaign December 26, 2010

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Kate-Winslet-Aishwarya-Rai-Bachchan-and-Lin-Chi-ling-film-a-commercial-for-Swiss-watchmaker-Longines-and-their-DolceVita-collection

The British actress Kate Winslett stars in Longines‘ new advertising campaign set in Rome. Dashing through the cobble stoned streets, past fountains and through ancient arches, Kate Winslet, Aishwarya Rai Bachchan and Asian star Chi Ling Lin give the Roman paparazzi the slip. All while wearing their gold and steel Dolce Vita watches that they frequently consult. Longines have astutely avoided the bimbo model and instead chosen three accomplished women from around the globe who also happen to be pretty.

Watch the ad here:

Marquee Collection#72 December 26, 2010

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Identify the connection, looking for the exact answer. (Hint: The Man And His Creation)

72

72

Ans.: Ernest Hemingway’s For Whom the Bell Tolls.

1. The line “For Whom the Bell Tolls” is taken from John Donne’s poem No man is an Island.
2. Metallica has sung a song “For Whom the Bell Tolls” from their second album Ride the Lightning.
3. Picasso’s Guernica showcases Spanish Civil war and bombing of Guernica. Hemingway’s For Whom the Bell Tolls is based on his experiences during the Spanish Civil war.

Tees Maar Khan: Disaster for the 11 marketers, is Sheila the only saving grace? December 26, 2010

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Tees Maar Khan Gyaniz

Tees Maar Khan Gyaniz

In a massive brand integration campaign, producers of Tees Maar Khan have inked co-promotion deals with 11 brands ranging from telecom to FMCG. The companies include Airtel, Provogue, Fila, Veet, Gitanjali, R Mall, V Mart, Cruz, Go Jiyo, Dainik Bhaskar and Emami. The total net worth of the deals stand at over Rs 10 crore.

Emami’s Boroplus can still save the day for themselves as they would employ the popular “Sheila ki Jawani” in their campaign.

The movie has been heavily taken down by the critics who have started saying that its not even worth a free ticket, which is a first of sorts with a Farah Khan production. While the box office opening has been second only to Dabangg but a lot is left to be desired in the forthcoming weeks performance.

As a credible brand ambassador, Akshay Kumar has taken a beating the entire year and is a lesson in himself for marketers for the “Avoidables”.

Gillette drops Tiger Woods from Champions marketing campaign December 26, 2010

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GILLETTE TIGER WOODS

GILLETTE TIGER WOODS

Gillette has officially dropped Tiger Woods from its marketing and advertising campaigns. He has already lost several sponsors, including Accenture, AT&T, and PepsiCo’s Gatorade, in the wake of his well-documented sex scandal. The Boston-based Procter & Gamble Co. subsidiary will, however, continue to showcase other athletes, including baseball great Derek Jeter and tennis star Roger Federer.

Finland Tourism Appoints Gul Panag As Brand Ambassador December 25, 2010

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Gul_Panag finlad tourism gyaniz

Gul_Panag finlad tourism gyaniz

Finland Tourism has appointed Bollywood actress Gul Panag as honorary brand ambassador in India. Currently India is third biggest market for Finland tourism in Asia after China and Japan. Looking at the growing numbers of Indian tourists traveling abroad every year, Finland tourism wants to establish itself as a major destinations for Indian tourists.

Boman Irani to endorse Kent RO water purifiers December 25, 2010

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Boman-Irani-in-Kent-Water Gyaniz

Boman-Irani-in-Kent-Water Gyaniz

After Hema Malini and her two daughters- Esha and Ahana, Kent RO Water purifier systems has signed on Boman Irani to endorse their products.

Castrol India signs up Sachin Tendulkar as brand ambassador December 24, 2010

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Sachin-to-Bat-for-Castrol-gyaniz

Sachin-to-Bat-for-Castrol-gyaniz

Auto Lubricant major Castrol India has struck a two-year long brand endorsement deal with cricketer Sachin Tendulkar for an undisclosed amount. Tendulkar joins the list of Castrol brand ambassadors that includes high profile names in the field of sports such as footballers Cristiano Ronaldo and David Beckham, along with cricketers Rahul Dravid and Adam Gilchrist. As Castrol’s brand ambassador, Sachin will be the face of the company’s cricket initiatives and promote brands such as Castrol Power1, Activ and GTX.

Castrol has also tied up as the official ‘performance partner’ of International Cricket Council (ICC) until the end of the ICC Cricket World Cup 2015.

Sonakshi Sinha to replace Katrina Kaif as the new brand ambassador for Dyna Soap December 24, 2010

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sonakshi-sinha-dyna soap-gyaniz

sonakshi-sinha-dyna soap-gyaniz

Sonakshi Sinha enters the world of endorsements with the announcement of she being named as the new face of Dyna beauty Soap. The 23-year-old Dabangg Actress replaces Katrina Kaif as the brand ambassador of the soap brand.

Dabangg Star Salman Khan signed by Mountain Dew as brand ambassador December 24, 2010

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Salman Khan Mountain Dew

Salman Khan Mountain Dew

Salman Khan has been named brand ambassador of Mountain Dew at a whopping fee of Rs 5 crores. Until now the company used only action stunts in their commercials. Sources reveal the popularity of Salman Khan as an action figure has lead to the brand association.