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FIAT’s Pinkmyride campaign and the Barbie edition 500 December 7, 2010

Posted by Gyaniz in Ads, Marketing, New product launch, News You Can Use.
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Pink My Ride: The award nominated campaign from Fiat

Fiat 500: Barbie edition

Fans of the Mattel doll, who also enjoy an out-of-proportion blond who has had hundreds of careers since the 1950′s, can now ride off in their very own Dream Car – Fiat’s 500 Barbie Edition. Both toy maker and auto maker joined forces to bring this special 50th anniversary edition (Barbie’s 50!)vehicle to life.

fiat-500-barbie-edition gyaniz

fiat-500-barbie-edition gyaniz

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