On December 2, Coca-Cola India released its next TV commercial (TVC), called Shadow, featuring Bollywood actor Imran Khan. Surprisingly, the TVC was not aired on any of the TV channels. In fact, the ad film has been unveiled exclusively on web and mobile platforms. The TVC will be launched on TV channels in the next few days, most probably after December 10. It aims to make the TV ad available to more than 4 million digital media users before it broadcasts on TV.