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Castrol India signs up Sachin Tendulkar as brand ambassador December 24, 2010

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
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Sachin-to-Bat-for-Castrol-gyaniz

Auto Lubricant major Castrol India has struck a two-year long brand endorsement deal with cricketer Sachin Tendulkar for an undisclosed amount. Tendulkar joins the list of Castrol brand ambassadors that includes high profile names in the field of sports such as footballers Cristiano Ronaldo and David Beckham, along with cricketers Rahul Dravid and Adam Gilchrist. As Castrol’s brand ambassador, Sachin will be the face of the company’s cricket initiatives and promote brands such as Castrol Power1, Activ and GTX.

Castrol has also tied up as the official ‘performance partner’ of International Cricket Council (ICC) until the end of the ICC Cricket World Cup 2015.

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