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Gillette drops Tiger Woods from Champions marketing campaign December 26, 2010

Posted by Gyaniz in Marketing.
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GILLETTE TIGER WOODS

GILLETTE TIGER WOODS

Gillette has officially dropped Tiger Woods from its marketing and advertising campaigns. He has already lost several sponsors, including Accenture, AT&T, and PepsiCo’s Gatorade, in the wake of his well-documented sex scandal. The Boston-based Procter & Gamble Co. subsidiary will, however, continue to showcase other athletes, including baseball great Derek Jeter and tennis star Roger Federer.

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