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Kate Winslet joins Aishwarya Rai and Chi Ling Lin for Longines La Dolce Vita campaign December 26, 2010

Posted by Gyaniz in Brand Ambassadors, Marketing.
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Kate-Winslet-Aishwarya-Rai-Bachchan-and-Lin-Chi-ling-film-a-commercial-for-Swiss-watchmaker-Longines-and-their-DolceVita-collection

Kate-Winslet-Aishwarya-Rai-Bachchan-and-Lin-Chi-ling-film-a-commercial-for-Swiss-watchmaker-Longines-and-their-DolceVita-collection

The British actress Kate Winslett stars in Longines‘ new advertising campaign set in Rome. Dashing through the cobble stoned streets, past fountains and through ancient arches, Kate Winslet, Aishwarya Rai Bachchan and Asian star Chi Ling Lin give the Roman paparazzi the slip. All while wearing their gold and steel Dolce Vita watches that they frequently consult. Longines have astutely avoided the bimbo model and instead chosen three accomplished women from around the globe who also happen to be pretty.

Watch the ad here:

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