In a massive brand integration campaign, producers of Tees Maar Khan have inked co-promotion deals with 11 brands ranging from telecom to FMCG. The companies include Airtel, Provogue, Fila, Veet, Gitanjali, R Mall, V Mart, Cruz, Go Jiyo, Dainik Bhaskar and Emami. The total net worth of the deals stand at over Rs 10 crore.
Emami’s Boroplus can still save the day for themselves as they would employ the popular “Sheila ki Jawani” in their campaign.
The movie has been heavily taken down by the critics who have started saying that its not even worth a free ticket, which is a first of sorts with a Farah Khan production. While the box office opening has been second only to Dabangg but a lot is left to be desired in the forthcoming weeks performance.
As a credible brand ambassador, Akshay Kumar has taken a beating the entire year and is a lesson in himself for marketers for the “Avoidables”.