Winners of Australian Open 2011: Novak Djokovic and Kim Clijsters January 30, 2011Posted by Gyaniz in News You Can Use.
Tags: andy murray, Australian open 2011 winners, joker, kim clijstaers, Li na, Novak Djokovic
add a comment
The third seed Serbian Novak Djokovic clinched his 2nd Australian Open defeating Andy Murray in straight sets 6-4, 6-2, 6-3.
Even the third seed Belgian Kim Clijsters won the championship title by destroying Chinese hopes in Li Na by 3-6, 6-3, 6-3.
Marquee Collection#77 January 30, 2011Posted by Gyaniz in Marketing, Marquee Collection, Technology.
Tags: alexandria, hero of alexandria, heron, holy water dispenser, invention, vending machine
Identify this invention which is widely used across the globe in its modernized avatar. (Hint: Think ancient)
Ans.: Vending Machine. The first recorded reference to a vending machine is found in the work of Hero of Alexandria, a first-century engineer and mathematician. His machine accepted a coin and then dispensed a fixed amount of holy water. When the coin was deposited, it fell upon a pan attached to a lever. The lever opened up a valve which let some water flow out. The pan continued to tilt with the weight of the coin until it fell off, at which point a counter-weight would snap the lever back up and turn off the valve.
IIFA and Amitabh Bachchan part ways January 30, 2011Posted by Gyaniz in Brand Ambassadors, Marketing.
Tags: amitabh, Amitabh Bachchan, iifa
add a comment
Amitabh Bachchan has been dropped from the position of IIFA’s brand ambassador. The actor remained the face of the international award show for past 10 years ever since the awards began in the year 2000. “Not coming to Toronto IIFA. IIFA says my services are not required,” he tweeted.
Tags: Derek O'Brien, Indian Railways, Rail Bandhu, Railways Magazine
Indian Railways is all set to launch its first-ever print publication on April 16, marking the occasion of Rail Diwas. Titled Rail Bandhu, this magazine will be a monthly, and will be launched in the premium trains of Northern Railways. In the pilot run, the title will be distributed free of cost to the passengers of trains such as the Shatabdi and the Rajdhani Express.
The content mix of the inaugural issue would include a story on how Rabindranath Tagore lost and found the manuscript of Geetanjali in one of the London tubes, saloon car recipes from the British era and a story by Ruskin Bond. The first issue of the magazine will also feature the family members of the Railways employees, who were medal winners at the Commonwealth Games and Asian Games.
Rail Bandhu will be an all-colour magazine and will only be available in a select group of trains. The content mix of the title will include news, railway events and features, along with stories that promote tourism in the country. The business model of this magazine will be similar to that followed by in-flight magazines. All costs will be borne by the publishers.
Sachin Tendulkar signs up with Coca Cola and S. Kumars January 28, 2011Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
Tags: Amitabh Bachchan, Belmonte, Coca cola, happiness ambassador, Pepsico, reid &t aylor, sachin, sachin tendulkar, Shahrukh khan, skumars, srk, world player
1 comment so far
Tendulkar has signed deals worth Rs. 12-13 crore with apparel maker S Kumars Nationwide (SKNL) for their brand World Player, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with him. SKNL already has big brand ambassadors such as Shah Rukh Khan for Belmonte and Amitabh Bachchan for luxury suitings brand Reid and Taylor.
Coca Cola signed Tendulkar as its ‘happiness ambassador’, laying the pitch for a Tendulkar-M S Dhoni face-off in the cola battlefield this season.
Bharat Ratna Bhimsen Joshi passes away at the age of 89 January 24, 2011Posted by Gyaniz in Music, News You Can Use.
Tags: Bharat Ratna, Pandit Bhimsen Joshi
add a comment
Veteran vocalist and Bharat Ratna Pandit Bhimsen Joshi has passed away at 8 am on Monday in Pune’s Sahyandri Hospital at the age of 89 years. A musical marvel, who lifted the listeners to a divine experience with his singing, Pandit Joshi was born in the town of Gadag in the northern part of Karnataka on Februray 4, 1922.
Under training of Pandit Sawai Gandharva of Kirana Gharana, Pandit Joshi moved to Mumbai in 1943 and worked as a Radio Artist. His first live performance coming at the age of 19 and his debut album on devotional songs in Kannada and Hindi making waves at the age of 22.
Bhimsen’s music has been hailed by both the critics and the masses with his performances marked by by spontaneity and accurate notes, but his specialisation came in for ragas most popularly Shuddha Kalyan, Miyan Ki Todi and Darbari raga.
But the newer generation remembers Pandit Joshi more popularly for his much hyped rendition on Mile Sur Mera Tumhara music video.
Apart from the classical music Joshi has even sung for several films – like Basant Bahar with Manna Dey and Birbal My Brother with Pandit Jasraj, Tansen and Ankahee.
Marquee Collection# 76 January 24, 2011Posted by Gyaniz in Marquee Collection.
Tags: Coca cola, coca cola kid, coke, dusan makavejev, eric roberts, greta scacchi
Identify the movie? (Hint: Big Brand connect)
Ans: The Coca Cola Kid.
Watch the trailer here:-
Hrithik Roshan to endorse J Hampstead suitings January 24, 2011Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
Tags: Brand ambassador, Hrithik roshan, J hampstead, Priyanka Chopra
add a comment
Actor Hrithik Roshan will now be the new brand ambassador for suiting brand J Hampstead.
Earlier, Priyanka Chopra used to endorse the brand.
Tags: aprilia, Aprilia RSV4 Superbike, Max Biaggi, mumbai motor show, Piaggio, vespa
1 comment so far
On its first entry the Italian scooter maker Piaggio tied up with Bajaj or rather licensed Bajaj to sell it’s scooters in India. A decade passed and Piaggio entered India with LML and produced some wonderful scooters under the LML Vespa brand. LML went defunct in the Indian market and now concentrates on exports and some limited domestic 4 stroke production production for the scooter crazy Delhi belt. Meanwhile, Piaggio stayed on manufacturing uninspiring three wheelers under the Ape brand.
Now the company has decided to reenter on its own in both the scooter and bike segments by launching its iconic brands Vespa and Aprilia respectively. Aprilia RSV4 Superbike made its Indian debut at the Mumbai International Motor show 2011. The Italian motorcyle giant had none other than Superbike World Champion and veteran bike racer Max Biaggi grace the occasion.
Science Express chugs along for an informed nation January 19, 2011Posted by Gyaniz in News You Can Use, Specials, Technology.
Tags: Dr. Manmohan Singhm angela merkel, max planck society, science express
add a comment
Caught a fleeting glimpse of this white drifter and couldnt help but to rush to the window to see what it was? I am happy to share it here:
Science Express is a unique science exhibition on a 16-coach, fully AC train, traveling across India. This exhibition showcases cutting-edge research in Science. An Indo-German collaborative project; it was flagged off on 30 October 2007 by Honorable Prime Minister of India Dr. Manmohan Singh and German Chancellor Dr. Angela Merkel. This innovative exhibition has received an unprecedented response and created four National Records. During its three phases, till April 2010, it has been visited by over 51 lakh people, mostly students. So far, it has traveled over 50,000 km, covering 150 locations, during its 600 exhibition days.
This state-of-the-art mobile exhibition attempts to develop scientific temper amongst the masses and encourages students to pursue higher studies and careers in science. It hosts interactive exhibits developed by Max Planck Society, Germany; Department of Science & Technology (DST), Govt. of India and Vikram A Sarabhai Community Science Centre (VASCSC), Ahmedabad. It also houses the ‘Joy of Science’ hands-on lab for conducting Science & Mathematics experiments, as well as exhibitions on Climate Change and India’s heritage in Science & Technology.