Starbucks brings about a new logo to highlight more than coffee approach January 8, 2011Posted by Gyaniz in Logos, Marketing, News You Can Use.
Tags: howard schultz, new logo, Starbucks, starbucks coffee
Starbucks unveiled a new logo Wednesday, its first update since 1992. The new logo features simply the sea maiden, Siren–with no “Starbucks Coffee” or other lettering. The logo will roll out into stores beginning in March, to coincide with Starbucks Corp.’s 40th anniversary.
In explanation of the switch to a wordless logo, Starbucks’ chairman, president and CEO Howard Schultz said in a statement: “Our new brand identity will give us the freedom and flexibility to explore innovations and new channels of distribution.” Starbucks joins companies such as McDonald’s and Apple who have forgone verbiage in their logos once the brand became world-renowned. With a presence in more than 50 countries via its coffee shops, in-home products and and grocery store products, the coffee brand has come a long way since its original Seattle shop.
Starbucks logo journey so far: