Madhuri Dixit has agreed to play Brand Ambassador for chef Sanjeev Kapoor’s new channel called FOOD FOOD.
The channel is a joint-venture between Malaysia-based Astro All Asia Network and Sanjeev Kapoor’s Turmeric Vision. Madhuri Dixit has been named Brand Ambassador for Lifestyle Aspects and Sanjeev Kapoor, the Brand Ambassador for Food Aspects on the channel. FOODFOOD launches in India on Monday 24th January.
FOODFOOD’s programming will include shows such as ‘Ready Steady Cook’ hosted by Roshni Chopra, ‘Hum Sai Hai Muqabla’, ‘Firangi Dhaba’, ‘Sirf Tees Min by Chef Ganesh’, ‘Chef Nitin’, ‘Chef Harpal’, ‘Chef Anupa’ and ‘Filmi Dhaba’.
Sanjeev Kapoor has long been the face of ‘Khana Khazana’ on ZEE TV. Similarly, ZEE Network India launched its own cookery channel after its famous brand ‘Khana Khazana’ late last year.
This is the 2nd launch of the 3 Food channels announced by various groups, Alva Brothers’ Entertainment has announced the launch of the Real Lifestyle Network, a premium lifestyle media network, which is slated to unveil a bouquet of lifestyle television channels. The Network’s first offering is Food First, said to be India’s first television channel dedicated to food and food related experiences.