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Piaggio set for third entry in Indian two wheeler market with Aprilia and Vespa January 24, 2011

Posted by Gyaniz in Marketing, New product launch, News You Can Use.
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Vespa gyaniz

Vespa gyaniz

On its first entry the Italian scooter maker Piaggio tied up with Bajaj or rather licensed Bajaj to sell it’s scooters in India. A decade passed and Piaggio entered India with LML and produced some wonderful scooters under the LML Vespa brand. LML went defunct in the Indian market and now concentrates on exports and some limited domestic 4 stroke production production for the scooter crazy Delhi belt. Meanwhile, Piaggio stayed on manufacturing uninspiring three wheelers under the Ape brand.

aprilia-rsv4-gyaniz

aprilia-rsv4-gyaniz

Now the company has decided to reenter on its own in both the scooter and bike segments by launching its iconic brands Vespa and Aprilia respectively. Aprilia RSV4 Superbike made its Indian debut at the Mumbai International Motor show 2011. The Italian motorcyle giant had none other than Superbike World Champion and veteran bike racer Max Biaggi grace the occasion.

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Comments»

1. Dhanaji Jadhav - September 28, 2011

i m in intrested working piaggio two wheeler shop
Email id = jdhanaji67@yahoo.com


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