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Sony catches Dhoni for Bravia


Sony India plans to capture 40% of the Indian Flat TV segment and for the same

Sony-bravia brand ambassador Mahender Singh Dhoni Gyaniz
Sony-bravia brand ambassador Mahender Singh Dhoni Gyaniz

Mahendra Singh Dhoni has been signed as the brand ambassador for a year, Sony has chalked out a Rs 100 crore multi-media campaign, including ATL and BTL activities. Dhoni will promote the company’s ‘The Incredible Game in Sony High Definition’ campaign during the World Cup. Sony is also the ‘On-air Broadcast Sponsor’ on ESPN Star Sports which will provide Live HD feed for Cricket World Cup

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