Sony catches Dhoni for Bravia February 3, 2011Posted by Gyaniz in Ads, Brand Ambassadors, Marketing, News You Can Use.
Tags: bravia, dhoni, LCD Tv, mahender singh dhoni, MS Dhoni, Sony
Sony India plans to capture 40% of the Indian Flat TV segment and for the same
Mahendra Singh Dhoni has been signed as the brand ambassador for a year, Sony has chalked out a Rs 100 crore multi-media campaign, including ATL and BTL activities. Dhoni will promote the company’s ‘The Incredible Game in Sony High Definition’ campaign during the World Cup. Sony is also the ‘On-air Broadcast Sponsor’ on ESPN Star Sports which will provide Live HD feed for Cricket World Cup