jump to navigation

Sony catches Dhoni for Bravia February 3, 2011

Posted by Gyaniz in Ads, Brand Ambassadors, Marketing, News You Can Use.
Tags: , , , , ,
trackback

Sony India plans to capture 40% of the Indian Flat TV segment and for the same

Sony-bravia brand ambassador Mahender Singh Dhoni Gyaniz

Sony-bravia brand ambassador Mahender Singh Dhoni Gyaniz

Mahendra Singh Dhoni has been signed as the brand ambassador for a year, Sony has chalked out a Rs 100 crore multi-media campaign, including ATL and BTL activities. Dhoni will promote the company’s ‘The Incredible Game in Sony High Definition’ campaign during the World Cup. Sony is also the ‘On-air Broadcast Sponsor’ on ESPN Star Sports which will provide Live HD feed for Cricket World Cup

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: