Marketing, News You Can Use

Ashok Leyland to be rebranded as Hinduja Leyland

Ashok-Leyland_Hinduja leyland gyaniz
Ashok-Leyland_Hinduja leyland gyaniz

Hinduja group company Ashok Leyland (AL) is in the process of going through a major branding exercise which will include a change in its logo, name as well as category segmentation. Sources in the marketing circuit and the company said that the exercise is part of the larger Hinduja Group corporate branding exercise which is underway. London-based firm Wolff Olins is said to be working on the rebranding and category segmentation exercise for Ashok Leyland.

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