Looking at the growth of commercial vehicles in India, Daimler unveiled an all new brand ‘BharatBenz’ whose operation will only be limited to the commercial vehicles such as buses and trucks. Earlier, Daimler was manufacturing the Actros trucks from its Pune plant. But now, the company has invested Rs 4,400 crore for a factory in Oragadam near Chennai. It will offer commercial vehicles from 6 to 49 tonnes under the BharatBenz brand.
With this initiative, Daimler joins other global giants like Sweden’s Volvo, Germany’s Man and America’s Navistar to tap the growing segment. The key difference being, others have entered India by creating a JV with an Indian company, whereas Daimler is all on its own. The company will roll out trucks in 2012.