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Dhoni to endorse Zandu Pancharishta digestive tonic March 17, 2011

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use, Trivia.
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Dhoni-Zandu Pancharishta Gyaniz

Dhoni-Zandu Pancharishta Gyaniz

Kolkata based consumer goods firm Emami Ltd today said it has appointed Indian cricketer Mahendra Singh Dhoni as the brand ambassador for its digestive tonic — Zandu Pancharishta. The Indian team’s captain along with Bollywood actor Preity Zinta already endorses Emami’s edible oil brand ’Healthy and Tasty’

“With this current initiative of signing Dhoni for the marketing campaign of Zandu Pancharishta, we hope to enter newer markets and increase category size as he has a huge fan following across all age groups and demographics,” Emami Director, Mr Harsh Agarwal said in a statement.

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