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Interglobe unveils a new logo April 23, 2011

Posted by Gyaniz in Logos, Marketing.
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Interglobe unveils a new logo

Interglobe unveils a new logo

InterGlobe, the Indian aviation and travel corporation which owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor has unveiled a new corporate identity.

It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India. The new logo contains a symbol with six spokes with different lengths and colours. The spokes can animate to change their length and position. The main Interglobe logo and the logos of its six corporate divisions all use different interations of the symbol. The position of the “axle” in the symbol does however not change.

The six spokes probably represents to company’s six divisions (or ‘verticals’). The changing and fluid nature of the symbol represents change and fluidity, and the unchanging center probably stands for stability and sticking to core values.

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