Logos, Marketing

Interglobe unveils a new logo

InterGlobe, the Indian aviation and travel corporation which owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor has unveiled a new corporate identity. It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India. The new logo contains a symbol with six spokes with different lengths and… Continue reading Interglobe unveils a new logo

Brand Ambassadors

Eveready charges up Akshay Kumar

Eveready Industries India Ltd, India's largest marketer of dry cell batteries has signed up Bollywood superstar Akshay Kumar as its brand ambassador. Eveready launched its first major advertisement campaign with the famous slogan "Give me Red". The advertising byline of the popular Red series of batteries, it is today symbolic of the empowered urban lifestyle… Continue reading Eveready charges up Akshay Kumar

Books, News You Can Use

Siddhartha Mukherjee’s book on cancer, ‘The Emperor of All Maladies: A Biography of Cancer,’ has won the 2011 Pulitzer prize

Indian-American physician Siddhartha Mukherjee's acclaimed book on cancer, 'The Emperor of All Maladies: A Biography of Cancer,' has won the prestigious 2011 Pulitzer prize in the general non-fiction category. According to the Pulitzer citation, the book by the New York-based cancer physician and researcher is "an elegant inquiry, at once clinical and personal, into the… Continue reading Siddhartha Mukherjee’s book on cancer, ‘The Emperor of All Maladies: A Biography of Cancer,’ has won the 2011 Pulitzer prize

Brand Ambassadors

VIP Launches Skybags with John Abraham as their Brand Ambassador

Skybags – a brand new range of cool, glamorous and youthful travel bags have launched their latest collection in the Indian markets. The unveiling of this stylish and colourful collection was done by Bollywood’s heartthrob John Abraham, who has been roped in as the Brand Ambassador. The association of John Abraham and Skybags blends perfectly… Continue reading VIP Launches Skybags with John Abraham as their Brand Ambassador