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The new age vending by Pepsico and Coca Cola May 1, 2011

Posted by Gyaniz in Case Studies.
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Pepsi’s Social vending concept:

It allows you to access through a touch panel, buy a drink, gift a drink and be part of the pepsi refresh project.

Gyaniz Take: Nice innovation, but still cumbersome. Lets watch the video.

Coca Cola’s Friendship Machine:

Allows you to participate with friends to win an extra coke by getting a helping hand from one’s friend. Very engaging!

Gyaniz’s Take: Well executed. Would work great as a viral in any country. In India, the growing craze of Friendship day can be harnessed.

Coca Cola’s Happiness Machine:

What can cause more happiness than freebies. This campaign should have had left a very strong brand experience indeed.

Gyaniz Take: Thumbs up!


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