Brands, FMCG/CPG, Marketing

“The brand that won the world war but lost at market”​ – Complan!

When British soldiers landed on the beaches of Normandy during World War II, they were carrying more than just ammunition for firepower. They carried with them a powdered nutritional supplement called Complan which had been introduced by Glaxo. 70 years later, the world war for health drinks existence has battered 2 iconic brands in the… Continue reading “The brand that won the world war but lost at market”​ – Complan!