Starbucks unveiled a new logo Wednesday, its first update since 1992. The new logo features simply the sea maiden, Siren--with no “Starbucks Coffee” or other lettering. The logo will roll out into stores beginning in March, to coincide with Starbucks Corp.’s 40th anniversary. In explanation of the switch to a wordless logo, Starbucks’ chairman, president… Continue reading Starbucks brings about a new logo to highlight more than coffee approach
Formula One team Hispania Racing confirmed the appointment of India's Narain Karthikeyan as their race driver for the 2011 F1 season. Karthikeyan is not the first Indian to drive for Hispania as he follows Karun Chandhok who was replaced after the first 10 races of the 2010 season.
Motorola unveiled its Xoom tablet device at CES 2011. The Xoom is the first tablet to run Android "Honeycomb", a version of Google's mobile operating system designed specifically for tablets. Watch Teaser Ad here:
Glaxo Smithkline Consumer Healthcare on Wednesday announced its entry in the Indian toothpaste market with the launch of its global brand Sensodyne. Sensodyne globally is the largest brand for GSK and the oral care as a segment contributes 30 per cent to the overall global turnover. GSK India is expecting to tap almost five per… Continue reading Glaxo Smithkline re-enters Indian toothpaste market with Sensodyne
Grafting expert and Padmashree horticulturist Haji Kaleemullah Khan has developed a sweeter variety of guava and named it after Bollywood actress Aishwarya Rai. The new variety of guava resembles an apple in texture and is more sweet smelling and has more pulp. Kaleemullah also said, “One can get as many as 72 fruits on a… Continue reading A Guava named “Aishwarya”
The Incredible India story has been told more often than not and so is State Tourism logos and punchlines asked at many a quizzes across India. In my effort to compile the logos of all States and UTs of India, I have found that some of the states have been really aggressive about their marketing,… Continue reading The State Tourism Logos of Incredible India
ICICI Prudential Life Insurance Company has brought on board actor Amitabh Bachchan for its brand campaign. Bachchan will feature in a series of ads that will be a part of a 360 degree multimedia campaign encompassing print, electronic and online media and is expected to break later this month.