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First Look: Emma Watson Lancome Ad shoot March 17, 2011

Posted by Gyaniz in Ads, Brand Ambassadors, Marketing.
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Emma-Watson1_Lancome Gyaniz

Emma-Watson1_Lancome Gyaniz

Emma Watson, the new brand ambassador of Lancome’s first ad shoot in Paris.

Emma-Watson_Lancome Gyaniz

Emma-Watson_Lancome Gyaniz

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Sprite introduces a new campaign ‘University of Freshology’. March 10, 2011

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Sprite-University-of-Freshology Gyaniz

Sprite-University-of-Freshology Gyaniz

Sprite, the No. 2 brand in the Coca-Cola India family, has changed its tagline yet again. The brand was launched in India in 1999 with the tagline, ‘Sprite Bujhaye Only Pyaas, Baki All Bakwaas’, positioning itself as a no-nonsense brand and basic thirst quencher. The TV commercial featured Lisa Ray bathing in Sprite.

Since then, it has continued with the same positioning, though it changed its tagline to ‘No Gyan – Only Sprite in 2004. A few years later, it changed it again to ‘Seedhi Baat, No Bakwaas, Clear Hai!’ in 2008, which apparently worked well for the brand till now.

The lemon-lime based sparkling drink has now adopted the tagline, ‘First drink, then think, Sprite – University of Freshology’, which reinstates Sprite as a refreshing drink.

Marquee Collection#79 February 13, 2011

Posted by Gyaniz in Ads, Marketing, Marquee Collection.
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Fill the missing word in this brilliant piece of Absolut advertising? (Hint: Personality)

79

79

Ans.: Andy Warhol series for Absolut

absolut warhol gyaniz

absolut warhol gyaniz

Sony catches Dhoni for Bravia February 3, 2011

Posted by Gyaniz in Ads, Brand Ambassadors, Marketing, News You Can Use.
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Sony India plans to capture 40% of the Indian Flat TV segment and for the same

Sony-bravia brand ambassador Mahender Singh Dhoni Gyaniz

Sony-bravia brand ambassador Mahender Singh Dhoni Gyaniz

Mahendra Singh Dhoni has been signed as the brand ambassador for a year, Sony has chalked out a Rs 100 crore multi-media campaign, including ATL and BTL activities. Dhoni will promote the company’s ‘The Incredible Game in Sony High Definition’ campaign during the World Cup. Sony is also the ‘On-air Broadcast Sponsor’ on ESPN Star Sports which will provide Live HD feed for Cricket World Cup

Motorola unveils its tablet Xoom January 6, 2011

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motorola-xoom-honeycomb

motorola-xoom-honeycomb

Motorola unveiled its Xoom tablet device at CES 2011. The Xoom is the first tablet to run Android “Honeycomb”, a version of Google’s mobile operating system designed specifically for tablets.

Watch Teaser Ad here:

Coca cola shadow hits the digital screen before the TV December 9, 2010

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On December 2, Coca-Cola India released its next TV commercial (TVC), called Shadow, featuring Bollywood actor Imran Khan. Surprisingly, the TVC was not aired on any of the TV channels. In fact, the ad film has been unveiled exclusively on web and mobile platforms. The TVC will be launched on TV channels in the next few days, most probably after December 10. It aims to make the TV ad available to more than 4 million digital media users before it broadcasts on TV.

FIAT’s Pinkmyride campaign and the Barbie edition 500 December 7, 2010

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Pink My Ride: The award nominated campaign from Fiat

Fiat 500: Barbie edition

Fans of the Mattel doll, who also enjoy an out-of-proportion blond who has had hundreds of careers since the 1950′s, can now ride off in their very own Dream Car – Fiat’s 500 Barbie Edition. Both toy maker and auto maker joined forces to bring this special 50th anniversary edition (Barbie’s 50!)vehicle to life.

fiat-500-barbie-edition gyaniz

fiat-500-barbie-edition gyaniz

The 5 Worst Indian ads of 2010 December 2, 2010

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Bad ads

Bad ads

While a lot is seen and heard about the good creatives & ad copies, lesser is written about the ones which didn’t quite live upto the expectations and leave many of us floundering and gasping for breath. The post is not about moral policing but to an extent the responsibility that the brands, the media channels used for propagation and the society in the larger picture share when something like the following comes in public domain affecting the way a mass audience perceives and sometimes when the young portray what the brands they follow define for then unknowing of the fact that the same holds value or not to be encouraged as a part of their lifestyle & personality. The list is in-exhaustive..

1. MTV: STAY RAW

I was flabbergasted when something like this came up, all across the city. Is being Raw all about being abusive, ill tempered, over ruling the rights of someone because one stupid channel lets us think so. The campaign creative is not entirely bad but some sections are offensive and not in the right spirit, so much so that it occurred to me to report it for violating advertising standards.

MTV stay raw

MTV stay raw

2. Volkswagen Beetle:

India has long seen the tradition of Dowry, while everyone is fighting pillar to post to remove this stigma, and we talk about the next generation is going to make it extinct. We have a brand like Volkswagen glorifying it by portraying its product beetle as the ultimate reward (read-dowry). Who said that MNCs bring an international approach?

Press

Volkswagen beetle dowry gyaniz

Volkswagen beetle dowry gyaniz

TVC

3. JK Super Cement:

Nothing but stupid even in the follow up, the first campaign in which they used a red bikini clad girl emerging out of water had literally no connect with the product. It was written about strongly, but with the outdoor impact the campaign had good recall because it soothed many an eyeballs across the terrain of the country but eventually the brand didn’t gain.

4. Dominos Double burst Pizza

The double burst effect portrayed via twins getting born..need I say anything on this one, the idea has no connect, the events would not hold place even if it was made into a 3 hour Bollywood movie.

5. Rajnigandha Pan Masala

Since when did Pan Masala help us to build our pride, I am afraid that there is an army in disguise converting every city in India into a “Pink City” and that is all what it is all about. The one item which is an addiction amongst many and injurious to health as it is of carcinogenic properties amongst its ingredients. The last one in the series is seriously a plot of the 70s hindi flick, a old man whose hardwork is paid off by his earnest son..Did the creative miss an old dying blind mother and a young sister who is to be married but has the villians eyes set on her.. My advice don’t watch Hindi cinema late night.

Equally bad Maths Genius ad by them:

CEAT launches the “Be idiot safe” marketing campaign November 30, 2010

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CEAT-LOGO gyaniz

CEAT-LOGO gyaniz

If you were left wondering sometime back about the viral campaign called “Be Idiot Safe” launched widely on the Internet.

Then the answer to it has been CEAT who have followed it up with an equally smart TV campaign for their bike tyres.

The ads are currently focusing on the ” Better road grip ” feature of Ceat bike tyres. In the current Indian Road scenario, Road grip is an important ,relevant feature as far as tyres are concerned and Ceat has tried to own up that feature.

According to the Ministry of Road transport’s report, it singles out fault of the drivers as the major reason of road deaths. This claimed 89,360 persons in 2008. Fault of cyclists, pedestrians, motor vehicles and bad road and weather conditions were also identified as some of the factors for fatalities on roads across the country.

The Gyaniz Take:

Well, the campaign has struck well and within a few days would have even higher recall, the number of creatives could have been more. The homepage of the microsite is catchy but could have been more interactive. Overall, a good on ground promotion is the key to deliver the best results of the campaign.

Your views!

Coca Cola and Nestle launch Bottled Iced Tea:: Nestea November 22, 2010

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Coca cola Nestea Gyaniz

Coca cola Nestea Gyaniz

Coca-Cola company is to extend its joint venture with Swiss food giant Nestle SA, in a bid to entrench itself further in India’s high-profile, ready-to-drink tea sector. Coca-Cola India Ltd launched bottled lemon iced tea in Mumbai on Tuesday and is keen on launching bottled peach iced tea, after judging the market response. The two flavours will be sold under the Nestle’s Nestea brand.

Nestea is a brand licensed to Beverage Partners Worldwide, a joint venture between Coca-Cola and Nestle, and is headquartered in Switzerland. The 50:50 joint venture leverages the products manufactured by Nestle and the marketing initiatives of Coca-Cola. In India, Nestea will be bottled in a plant in Andhra Pradesh. The joint venture currently, also sells iced tea under brand names Brut in China and Enviga in the US.

Coca cola brands launched in India 2010 Gyaniz

Coca cola brands launched in India 2010 Gyaniz

This is the fourth launch by Coca Cola India in the last one year. The company had launched Burn Energy Drink in Mumbai, New Delhi and Bangalore, Maaza Milky Delite in Kolkata and Minute Maid Nimbu Fresh all over the country recently.