Ads, Marketing

Sprite introduces a new campaign ‘University of Freshology’.

Sprite, the No. 2 brand in the Coca-Cola India family, has changed its tagline yet again. The brand was launched in India in 1999 with the tagline, 'Sprite Bujhaye Only Pyaas, Baki All Bakwaas', positioning itself as a no-nonsense brand and basic thirst quencher. The TV commercial featured Lisa Ray bathing in Sprite. Since then,… Continue reading Sprite introduces a new campaign ‘University of Freshology’.

Ads, Brand Ambassadors, Marketing, News You Can Use

Sony catches Dhoni for Bravia

Sony India plans to capture 40% of the Indian Flat TV segment and for the same Mahendra Singh Dhoni has been signed as the brand ambassador for a year, Sony has chalked out a Rs 100 crore multi-media campaign, including ATL and BTL activities. Dhoni will promote the company's 'The Incredible Game in Sony High… Continue reading Sony catches Dhoni for Bravia

Ads

Coca cola shadow hits the digital screen before the TV

On December 2, Coca-Cola India released its next TV commercial (TVC), called Shadow, featuring Bollywood actor Imran Khan. Surprisingly, the TVC was not aired on any of the TV channels. In fact, the ad film has been unveiled exclusively on web and mobile platforms. The TVC will be launched on TV channels in the next… Continue reading Coca cola shadow hits the digital screen before the TV

Ads, Marketing, New product launch, News You Can Use

FIAT’s Pinkmyride campaign and the Barbie edition 500

Pink My Ride: The award nominated campaign from Fiat Fiat 500: Barbie edition Fans of the Mattel doll, who also enjoy an out-of-proportion blond who has had hundreds of careers since the 1950′s, can now ride off in their very own Dream Car – Fiat’s 500 Barbie Edition. Both toy maker and auto maker joined… Continue reading FIAT’s Pinkmyride campaign and the Barbie edition 500