We all have seen Burger King's mouldy burger ad all over the Internet last week. Its attempt to win praise from marketers has run flat while winning praise from some groups, its also been subjected to a taste of its own medicine "trolling".
Emma Watson, the new brand ambassador of Lancome's first ad shoot in Paris.
Sprite, the No. 2 brand in the Coca-Cola India family, has changed its tagline yet again. The brand was launched in India in 1999 with the tagline, 'Sprite Bujhaye Only Pyaas, Baki All Bakwaas', positioning itself as a no-nonsense brand and basic thirst quencher. The TV commercial featured Lisa Ray bathing in Sprite. Since then,… Continue reading Sprite introduces a new campaign ‘University of Freshology’.
Fill the missing word in this brilliant piece of Absolut advertising? (Hint: Personality) Ans.: Andy Warhol series for Absolut
Sony India plans to capture 40% of the Indian Flat TV segment and for the same Mahendra Singh Dhoni has been signed as the brand ambassador for a year, Sony has chalked out a Rs 100 crore multi-media campaign, including ATL and BTL activities. Dhoni will promote the company's 'The Incredible Game in Sony High… Continue reading Sony catches Dhoni for Bravia
Motorola unveiled its Xoom tablet device at CES 2011. The Xoom is the first tablet to run Android "Honeycomb", a version of Google's mobile operating system designed specifically for tablets. Watch Teaser Ad here:
On December 2, Coca-Cola India released its next TV commercial (TVC), called Shadow, featuring Bollywood actor Imran Khan. Surprisingly, the TVC was not aired on any of the TV channels. In fact, the ad film has been unveiled exclusively on web and mobile platforms. The TVC will be launched on TV channels in the next… Continue reading Coca cola shadow hits the digital screen before the TV
Pink My Ride: The award nominated campaign from Fiat Fiat 500: Barbie edition Fans of the Mattel doll, who also enjoy an out-of-proportion blond who has had hundreds of careers since the 1950′s, can now ride off in their very own Dream Car – Fiat’s 500 Barbie Edition. Both toy maker and auto maker joined… Continue reading FIAT’s Pinkmyride campaign and the Barbie edition 500
While a lot is seen and heard about the good creatives & ad copies, lesser is written about the ones which didn't quite live upto the expectations and leave many of us floundering and gasping for breath. The post is not about moral policing but to an extent the responsibility that the brands, the media… Continue reading The 5 Worst Indian ads of 2010
If you were left wondering sometime back about the viral campaign called "Be Idiot Safe" launched widely on the Internet. Then the answer to it has been CEAT who have followed it up with an equally smart TV campaign for their bike tyres. The ads are currently focusing on the " Better road grip "… Continue reading CEAT launches the “Be idiot safe” marketing campaign