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Samsung signs on David Beckham, boosts its London 2012 Olympics marketing campaign May 5, 2011

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David Beckham is the new brand ambassador for Samsung. The firm has already agreed a deal to be the worldwide Olympic partner for wireless communication equipment. Commenting on the exciting marketing news to goal.com, Samsung vice-president Gyehyun Kwon spoke of his delight at agreeing terms with Beckham. He said: “David has been actively taking part in a number of initiatives to help young people around the world to enjoy a better life, while Samsung’s London 2012 marketing campaign will also place great importance on the value of engaging youth. “And to this end, we’re delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology.

The Body Shop eyes 60% growth signs Dia Mirza May 5, 2011

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The Body Shop is looking at adding 150 new exclusive outlets by 2014. At present the brand has 65 stores in 25 cities.The company has also for the first time roped in actress Dia Mirza as its brand ambassador. Apart from Korea, India is the only country where the firm has a celebrity to endorse its products.

McVitie’s biscuits sign Bipasha Basu and Shriya Saran as brand ambassadors May 5, 2011

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United Biscuits, the world’s third largest producer of biscuits has signed on Bollywood Superstar Bipasha Basu and leading South Indian actor Shriya Saran for endorsing its flagship brand McVitie’s in India. The first ever Digestive biscuit was created by a new young employee, Alexander Grant. The name Digestive was derived from its high content of baking soda as an aid to food digestion

Eveready charges up Akshay Kumar April 23, 2011

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Eveready Industries India Ltd, India’s largest marketer of dry cell batteries has signed up Bollywood superstar Akshay Kumar as its brand ambassador. Eveready launched its first major advertisement campaign with the famous slogan “Give me Red”. The advertising byline of the popular Red series of batteries, it is today symbolic of the empowered urban lifestyle that the brand reflects.

Eveready is India’s largest marketer of dry cell batteries selling about 1.2 billion units annually. It is also the largest marketer of torches selling more than 2 million pieces per annum. Apart from batteries and torches, Eveready offers a basket of FMCG products that find place in every household. This includes rechargeable batteries, CFL & GLS lamps and packet tea. Eveready has one of the most extensive distribution networks in India of over 4000 distributors reaching out to more than 1 million retail outlets directly. Its products are available in more than 3 million outlets in the country.

VIP Launches Skybags with John Abraham as their Brand Ambassador April 17, 2011

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Skybags – a brand new range of cool, glamorous and youthful travel bags have launched their latest collection in the Indian markets. The unveiling of this stylish and colourful collection was done by Bollywood’s heartthrob John Abraham, who has been roped in as the Brand Ambassador. The association of John Abraham and Skybags blends perfectly with the brands objective of establishing a connect with the urban youth of the country

Skybags are designed for the style conscious young professionals between of 20 – 35 years and are reasonably priced between Rs 1000 – Rs 3000. The entire portfolio boasts of exciting bright colors & unique contemporary designs which are a welcome change from the standard black and blue choices available amongst existing brands in the category.

Commenting on the launch of Skybags, Mr. Dilip Piramal, Chairman, VIP Industries Ltd., said; “VIP Industries is known for its design and innovations through its product offerings. With the introduction of Skybags, we are once again breaking new ground and setting new benchmarks in the luggage Industry. Skybags is fashioned for the new breed of working professionals which is a budding fashion conscious segment.”

Speaking on the announcement, Mr. Manish Vyas, Vice President – Marketing, VIP Industries said; “The Indian consumer is fast changing and to keep up with their evolving needs, VIP Industries has been constantly diversifying its product line-ups to target newer market segments. Skybags has been launched as an initiative in this direction with John Abraham as its Brand Ambassador, bringing to the forefront its attributes of style and fashionability. John’s attitude, fashion sensibilities and style perfectly mirrors the brands’ attributes, thus making him the apt choice.”

Speaking about the association, John Abraham said; “My endorsement of Skybags comes naturally because of the seamless ease in which this trendy product fits into my lifestyle Skybags has everything I would like my bag to be. Skybags has become my secret stylish travel partner that accompanies me on all my outdoor trips. I feel privileged to be associated with Skybags, as the aspect of style which Skybags is bringing into travel, is new in this category.”

Soha Ali Khan to shampoo Heads & Shoulders April 17, 2011

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Soha Ali Khan to endorse Heads & Shoulders, she joins her brother Saif Ali Khan who already promotes the brand with Kareena Kapoor.

Kalki Koechlin to endorse Micromax mobiles April 17, 2011

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Kalki Koechlin, the beautiful actress from DevD has been chosen as the brand ambassador of Micromax mobiles.

Tanishq ropes in Bachchan sr. couple for its Diamond range April 13, 2011

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Tanishq (the jewellery arm of the Tata group) has selected leading Bollywood couple Amitabh Bachchan and Jaya Bachchan, as the brand ambassadors for its diamond range.

The brand has outlined a focus of delivering hi-quality diamond jewellery coupled with exquisite designs, this year and believes this tie-up between the popularity that the couple command across age groups and the brand’s commitment will support its plans.

Valentino Rossi endorses Oakley March 29, 2011

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Rossi has joined the Oakley family as a brand ambassador. He said: “I chose to work with Oakley because they share my ambitious nature. Their focus on technology and innovation is what makes the quality of Oakley products so exceptional.”

Rossi currently endorses Oakley’s holbrook Sunglasses, and is working with the company to design the VR46 Signature Holbrook edition. In Italy and Spain, it’ll be Rossi’s mug that becomes the symbol of the iconic sunglasses company.

For 2011 MotoGP, Rossi moved to the Ducati Team after seven years with Yamaha, and is now teammates with the American Nicky Hayden. Rossi, who is a nine-time World Champion, took seventh at the opening round of 2011 MotoGP at Losail International Circuit, Qatar.

World Earth Hour 2011 with Vidya Balan March 24, 2011

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Vidya Balan, has been signed as brand ambassador of WWF’s ‘World Earth Hour 2011’. This year, the World Earth Hour is scheduled to take place on Saturday March 26 between 8.30 pm and 9.30 pm.