Brand Ambassadors

Samsung signs on David Beckham, boosts its London 2012 Olympics marketing campaign

David Beckham is the new brand ambassador for Samsung. The firm has already agreed a deal to be the worldwide Olympic partner for wireless communication equipment. Commenting on the exciting marketing news to goal.com, Samsung vice-president Gyehyun Kwon spoke of his delight at agreeing terms with Beckham. He said: “David has been actively taking part… Continue reading Samsung signs on David Beckham, boosts its London 2012 Olympics marketing campaign

Brand Ambassadors

The Body Shop eyes 60% growth signs Dia Mirza

The Body Shop is looking at adding 150 new exclusive outlets by 2014. At present the brand has 65 stores in 25 cities.The company has also for the first time roped in actress Dia Mirza as its brand ambassador. Apart from Korea, India is the only country where the firm has a celebrity to endorse… Continue reading The Body Shop eyes 60% growth signs Dia Mirza

Brand Ambassadors

McVitie’s biscuits sign Bipasha Basu and Shriya Saran as brand ambassadors

United Biscuits, the world’s third largest producer of biscuits has signed on Bollywood Superstar Bipasha Basu and leading South Indian actor Shriya Saran for endorsing its flagship brand McVitie’s in India. The first ever Digestive biscuit was created by a new young employee, Alexander Grant. The name Digestive was derived from its high content of… Continue reading McVitie’s biscuits sign Bipasha Basu and Shriya Saran as brand ambassadors

Brand Ambassadors

Eveready charges up Akshay Kumar

Eveready Industries India Ltd, India's largest marketer of dry cell batteries has signed up Bollywood superstar Akshay Kumar as its brand ambassador. Eveready launched its first major advertisement campaign with the famous slogan "Give me Red". The advertising byline of the popular Red series of batteries, it is today symbolic of the empowered urban lifestyle… Continue reading Eveready charges up Akshay Kumar

Brand Ambassadors

VIP Launches Skybags with John Abraham as their Brand Ambassador

Skybags – a brand new range of cool, glamorous and youthful travel bags have launched their latest collection in the Indian markets. The unveiling of this stylish and colourful collection was done by Bollywood’s heartthrob John Abraham, who has been roped in as the Brand Ambassador. The association of John Abraham and Skybags blends perfectly… Continue reading VIP Launches Skybags with John Abraham as their Brand Ambassador