Case Studies

The new age vending by Pepsico and Coca Cola

Pepsi's Social vending concept: It allows you to access through a touch panel, buy a drink, gift a drink and be part of the pepsi refresh project. Gyaniz Take: Nice innovation, but still cumbersome. Lets watch the video. Coca Cola's Friendship Machine: Allows you to participate with friends to win an extra coke by getting… Continue reading The new age vending by Pepsico and Coca Cola

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CEAT launches the “Be idiot safe” marketing campaign

If you were left wondering sometime back about the viral campaign called "Be Idiot Safe" launched widely on the Internet. Then the answer to it has been CEAT who have followed it up with an equally smart TV campaign for their bike tyres. The ads are currently focusing on the " Better road grip "… Continue reading CEAT launches the “Be idiot safe” marketing campaign

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Gillette Guard: Hitting fortune at the bottom of the pyramid

Gillette's newest shaving system has just one blade, a light plastic handle and a sharply lower price. The move by P&G is to aggressively push into emerging markets for new customers and growth. That focus is forcing P&G to be more modest on scale and more flexible on price. Gillette commands about 70% of the… Continue reading Gillette Guard: Hitting fortune at the bottom of the pyramid

Ads, Case Studies, Marketing

Indigo Airlines: The on time promise truth

The campaign, which has been created by Delhi-based Wieden + Kennedy, conveys the airline's promise of on-time performance and has shown as to how the airline's crew do their job on time, enabling IndiGo's guests to reach their meetings and strike deals on time, which helps India become the world's most powerful economy on time.… Continue reading Indigo Airlines: The on time promise truth