When British soldiers landed on the beaches of Normandy during World War II, they were carrying more than just ammunition for firepower. They carried with them a powdered nutritional supplement called Complan which had been introduced by Glaxo. 70 years later, the world war for health drinks existence has battered 2 iconic brands in the… Continue reading “The brand that won the world war but lost at market” – Complan!
InterGlobe, the Indian aviation and travel corporation which owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor has unveiled a new corporate identity. It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India. The new logo contains a symbol with six spokes with different lengths and… Continue reading Interglobe unveils a new logo
Vidya Balan, has been signed as brand ambassador of WWF's 'World Earth Hour 2011'. This year, the World Earth Hour is scheduled to take place on Saturday March 26 between 8.30 pm and 9.30 pm.
Ranbir Kapoor has been signed up as the brand ambassador for the telecom major Tata Docomo.
Sonakshi Sinha was announced as the new face of Provogue, at Yash Raj Studios in Andheri, Mumbai. The 23-year-old fashion designer turned actor replaces Katrina Kaif as the face of the brand's Women's Wear.
Sharman Joshi replaces the iconic 7 Up mascot, Fido Dido to become its first male brand ambassador. Apparently he is being paid Rs 5 crores.
Siemens & Halske was represented by the S & H alphabets in the logo until 1973, when the company logo was reduced to Siemens alone. Siemens: Siemens & Halske was founded by Werner von Siemens on 12 October 1847. Based on the telegraph, his invention used a needle to point to the sequence of letters,… Continue reading History of the Siemens Logo