Brands, FMCG/CPG, Marketing

“The brand that won the world war but lost at market”​ – Complan!

When British soldiers landed on the beaches of Normandy during World War II, they were carrying more than just ammunition for firepower. They carried with them a powdered nutritional supplement called Complan which had been introduced by Glaxo. 70 years later, the world war for health drinks existence has battered 2 iconic brands in the… Continue reading “The brand that won the world war but lost at market”​ – Complan!

Logos, Marketing

Interglobe unveils a new logo

InterGlobe, the Indian aviation and travel corporation which owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor has unveiled a new corporate identity. It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India. The new logo contains a symbol with six spokes with different lengths and… Continue reading Interglobe unveils a new logo

Logos, Marketing, Trivia

History of the Siemens Logo

Siemens & Halske was represented by the S & H alphabets in the logo until 1973, when the company logo was reduced to Siemens alone. Siemens: Siemens & Halske was founded by Werner von Siemens on 12 October 1847. Based on the telegraph, his invention used a needle to point to the sequence of letters,… Continue reading History of the Siemens Logo