jump to navigation

Interglobe unveils a new logo April 23, 2011

Posted by Gyaniz in Logos, Marketing.
Tags: , , ,
add a comment
Interglobe unveils a new logo

Interglobe unveils a new logo

InterGlobe, the Indian aviation and travel corporation which owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor has unveiled a new corporate identity.

It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India. The new logo contains a symbol with six spokes with different lengths and colours. The spokes can animate to change their length and position. The main Interglobe logo and the logos of its six corporate divisions all use different interations of the symbol. The position of the “axle” in the symbol does however not change.

The six spokes probably represents to company’s six divisions (or ‘verticals’). The changing and fluid nature of the symbol represents change and fluidity, and the unchanging center probably stands for stability and sticking to core values.

Advertisements

World Earth Hour 2011 with Vidya Balan March 24, 2011

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
Tags: ,
add a comment
Vidya_Balan_World Earth Hour Gyaniz

Vidya_Balan_World Earth Hour Gyaniz

Vidya Balan, has been signed as brand ambassador of WWF’s ‘World Earth Hour 2011’. This year, the World Earth Hour is scheduled to take place on Saturday March 26 between 8.30 pm and 9.30 pm.

Ranbir Kapoor calls up Tata DoCoMo March 24, 2011

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
Tags: ,
add a comment
Ranbir kapoor Tata Docomo Gyaniz

Ranbir kapoor Tata Docomo Gyaniz

Ranbir Kapoor has been signed up as the brand ambassador for the telecom major Tata Docomo.

Sonakshi Sinha the new face of Provogue March 24, 2011

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
Tags: , ,
add a comment
Sonakshi_Sinha_Provogue_Gyaniz

Sonakshi_Sinha_Provogue_Gyaniz

Sonakshi Sinha was announced as the new face of Provogue, at Yash Raj Studios in Andheri, Mumbai. The 23-year-old fashion designer turned actor replaces Katrina Kaif as the face of the brand’s Women’s Wear.

Sharman Joshi is the brand ambassador of 7UP March 24, 2011

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
add a comment
Sharman replaces 7UP Fido Dido Gyaniz

Sharman replaces 7UP Fido Dido Gyaniz

Sharman Joshi replaces the iconic 7 Up mascot, Fido Dido to become its first male brand ambassador. Apparently he is being paid Rs 5 crores.

History of the Siemens Logo March 19, 2011

Posted by Gyaniz in Logos, Marketing, Trivia.
Tags: , , , ,
add a comment
Siemens_Logo History Gyaniz

Siemens_Logo History Gyaniz

Siemens & Halske was represented by the S & H alphabets in the logo until 1973, when the company logo was reduced to Siemens alone.

Siemens:

Siemens & Halske was founded by Werner von Siemens on 12 October 1847. Based on the telegraph, his invention used a needle to point to the sequence of letters, instead of using Morse code. The company, then called Telegraphen-Bauanstalt von Siemens & Halske, opened its first workshop on October 12.

In 1848, the company built the first long-distance telegraph line in Europe; 500 km from Berlin to Frankfurt am Main. In 1867, Siemens completed the monumental Indo-European (Calcutta to London) telegraph line. In 1881, a Siemens AC Alternator driven by a watermill was used to power the world’s first electric street lighting in the town of Godalming, United Kingdom. The company continued to grow and diversified into electric trains and light bulbs.

BMW to create new brand :: BMWi March 19, 2011

Posted by Gyaniz in Marketing.
Tags: ,
add a comment
BMW-logo Gyaniz

BMW-logo Gyaniz

As part of a global initiative, German car maker BMW has decided to create a new brand – called BMWi – within the group. The brand will co-exist with others like BMW, Mini and Rolls Royce. “It will be a sub-brand ,” said Andreas Schaaf, president, BMW India.

“Objective of this new brand is to primarily target the youth segment with the technology of the future,” he said. Products from this brand will be mainly for the developed markets like US and Europe, not immediately for India. But, in future, India will also be included in the list of markets under this brand.

Lady Gaga’s fundraiser “We pray for Japan” wristband March 17, 2011

Posted by Gyaniz in Marketing, News You Can Use.
Tags: , , ,
add a comment
Lady gaga-Japan relief band gyaniz

Lady gaga-Japan relief band gyaniz

Lady Gaga has designed a special charity band which is for sale on her website, with all proceeds going towards the Japanese tsunami fund. The bracelet dons a simple yet sincere message, ‘We pray for Japan’ in both English and Japanese, alongside her signature claw. The singer draws lots of artistic inspiration from the country, especially as her stylist, Nicola Formichetti, is half Japanese. The bands will be available on March 25th and cost just $5 (£3).

First Look: Emma Watson Lancome Ad shoot March 17, 2011

Posted by Gyaniz in Ads, Brand Ambassadors, Marketing.
Tags: , ,
add a comment
Emma-Watson1_Lancome Gyaniz

Emma-Watson1_Lancome Gyaniz

Emma Watson, the new brand ambassador of Lancome’s first ad shoot in Paris.

Emma-Watson_Lancome Gyaniz

Emma-Watson_Lancome Gyaniz

Kangana Ranaut to endorse Emami Skin Care March 17, 2011

Posted by Gyaniz in Brand Ambassadors, Marketing.
Tags: ,
add a comment
Emami skin care kangana ranaut gyaniz

Emami skin care kangana ranaut gyaniz

Kangana Ranaut has been signed by FMCG major Emami to endorse their Skin Care cream.