Jack Daniels Old No.7 Story It is considered as Jack's greatest coup, the name he gave to his high-quality product—"Old No. 7". Apparently, nobody knows why. The official historian at the Jack Daniel Distillery today says it's the most often asked question during factory tours. Imagination has led to many a theories that have been… Continue reading Trivia Tuesday- Do you know the story behind why Jack Daniels named his whiskey Old No.7 and not No.7?
When British soldiers landed on the beaches of Normandy during World War II, they were carrying more than just ammunition for firepower. They carried with them a powdered nutritional supplement called Complan which had been introduced by Glaxo. 70 years later, the world war for health drinks existence has battered 2 iconic brands in the… Continue reading “The brand that won the world war but lost at market” – Complan!