Marketing, New product launch, News You Can Use, Trivia

Indian Railways to launch India’s first magazine for train passengers

Indian Railways is all set to launch its first-ever print publication on April 16, marking the occasion of Rail Diwas. Titled Rail Bandhu, this magazine will be a monthly, and will be launched in the premium trains of Northern Railways. In the pilot run, the title will be distributed free of cost to the passengers… Continue reading Indian Railways to launch India’s first magazine for train passengers

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Marketing, New product launch, News You Can Use

Piaggio set for third entry in Indian two wheeler market with Aprilia and Vespa

On its first entry the Italian scooter maker Piaggio tied up with Bajaj or rather licensed Bajaj to sell it’s scooters in India. A decade passed and Piaggio entered India with LML and produced some wonderful scooters under the LML Vespa brand. LML went defunct in the Indian market and now concentrates on exports and… Continue reading Piaggio set for third entry in Indian two wheeler market with Aprilia and Vespa

Brand Ambassadors, Marketing, New product launch, News You Can Use

Madhuri Dixit to promote Sanjeev Kapoor’s channel Food Food

Madhuri Dixit has agreed to play Brand Ambassador for chef Sanjeev Kapoor's new channel called FOOD FOOD. The channel is a joint-venture between Malaysia-based Astro All Asia Network and Sanjeev Kapoor's Turmeric Vision. Madhuri Dixit has been named Brand Ambassador for Lifestyle Aspects and Sanjeev Kapoor, the Brand Ambassador for Food Aspects on the channel.… Continue reading Madhuri Dixit to promote Sanjeev Kapoor’s channel Food Food

Marketing, New product launch, News You Can Use

Rupert murdoch to launch ipad newspaper “The Daily”

Rupert Murdoch and Steve Jobs will introduce Murdoch's new iPad-only newspaper, The Daily, at a special event in San Francisco on 19th Jan'2011. Newscorp has devoted considerable resources to the product, hiring high-profile editors and reporters and reportedly committing $30 million to the paper's first year. For Apple, the success of The Daily could cement… Continue reading Rupert murdoch to launch ipad newspaper “The Daily”

Marketing, New product launch, News You Can Use

Glaxo Smithkline re-enters Indian toothpaste market with Sensodyne

Glaxo Smithkline Consumer Healthcare on Wednesday announced its entry in the Indian toothpaste market with the launch of its global brand Sensodyne. Sensodyne globally is the largest brand for GSK and the oral care as a segment contributes 30 per cent to the overall global turnover. GSK India is expecting to tap almost five per… Continue reading Glaxo Smithkline re-enters Indian toothpaste market with Sensodyne

Ads, Marketing, New product launch, News You Can Use

FIAT’s Pinkmyride campaign and the Barbie edition 500

Pink My Ride: The award nominated campaign from Fiat Fiat 500: Barbie edition Fans of the Mattel doll, who also enjoy an out-of-proportion blond who has had hundreds of careers since the 1950′s, can now ride off in their very own Dream Car – Fiat’s 500 Barbie Edition. Both toy maker and auto maker joined… Continue reading FIAT’s Pinkmyride campaign and the Barbie edition 500