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Indian Railways to launch India’s first magazine for train passengers January 29, 2011

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Indian Railways Rail Bandhu Gyaniz

Indian Railways Rail Bandhu Gyaniz

Indian Railways is all set to launch its first-ever print publication on April 16, marking the occasion of Rail Diwas. Titled Rail Bandhu, this magazine will be a monthly, and will be launched in the premium trains of Northern Railways. In the pilot run, the title will be distributed free of cost to the passengers of trains such as the Shatabdi and the Rajdhani Express.

The content mix of the inaugural issue would include a story on how Rabindranath Tagore lost and found the manuscript of Geetanjali in one of the London tubes, saloon car recipes from the British era and a story by Ruskin Bond. The first issue of the magazine will also feature the family members of the Railways employees, who were medal winners at the Commonwealth Games and Asian Games.

Rail Bandhu will be an all-colour magazine and will only be available in a select group of trains. The content mix of the title will include news, railway events and features, along with stories that promote tourism in the country. The business model of this magazine will be similar to that followed by in-flight magazines. All costs will be borne by the publishers.

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Piaggio set for third entry in Indian two wheeler market with Aprilia and Vespa January 24, 2011

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Vespa gyaniz

Vespa gyaniz

On its first entry the Italian scooter maker Piaggio tied up with Bajaj or rather licensed Bajaj to sell it’s scooters in India. A decade passed and Piaggio entered India with LML and produced some wonderful scooters under the LML Vespa brand. LML went defunct in the Indian market and now concentrates on exports and some limited domestic 4 stroke production production for the scooter crazy Delhi belt. Meanwhile, Piaggio stayed on manufacturing uninspiring three wheelers under the Ape brand.

aprilia-rsv4-gyaniz

aprilia-rsv4-gyaniz

Now the company has decided to reenter on its own in both the scooter and bike segments by launching its iconic brands Vespa and Aprilia respectively. Aprilia RSV4 Superbike made its Indian debut at the Mumbai International Motor show 2011. The Italian motorcyle giant had none other than Superbike World Champion and veteran bike racer Max Biaggi grace the occasion.

Madhuri Dixit to promote Sanjeev Kapoor’s channel Food Food January 19, 2011

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Food-Food-Gyaniz

Food-Food-Gyaniz

Madhuri Dixit has agreed to play Brand Ambassador for chef Sanjeev Kapoor’s new channel called FOOD FOOD.

The channel is a joint-venture between Malaysia-based Astro All Asia Network and Sanjeev Kapoor’s Turmeric Vision. Madhuri Dixit has been named Brand Ambassador for Lifestyle Aspects and Sanjeev Kapoor, the Brand Ambassador for Food Aspects on the channel. FOODFOOD launches in India on Monday 24th January.

FOODFOOD’s programming will include shows such as ‘Ready Steady Cook’ hosted by Roshni Chopra, ‘Hum Sai Hai Muqabla’, ‘Firangi Dhaba’, ‘Sirf Tees Min by Chef Ganesh’, ‘Chef Nitin’, ‘Chef Harpal’, ‘Chef Anupa’ and ‘Filmi Dhaba’.

Sanjeev Kapoor has long been the face of ‘Khana Khazana’ on ZEE TV. Similarly, ZEE Network India launched its own cookery channel after its famous brand ‘Khana Khazana’ late last year.

This is the 2nd launch of the 3 Food channels announced by various groups, Alva Brothers’ Entertainment has announced the launch of the Real Lifestyle Network, a premium lifestyle media network, which is slated to unveil a bouquet of lifestyle television channels. The Network’s first offering is Food First, said to be India’s first television channel dedicated to food and food related experiences.

Rupert murdoch to launch ipad newspaper “The Daily” January 16, 2011

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The-Daily-ipad paper-gyaniz

The-Daily-ipad paper-gyaniz

Rupert Murdoch and Steve Jobs will introduce Murdoch’s new iPad-only newspaper, The Daily, at a special event in San Francisco on 19th Jan’2011. Newscorp has devoted considerable resources to the product, hiring high-profile editors and reporters and reportedly committing $30 million to the paper’s first year. For Apple, the success of The Daily could cement the iPad as a serious player in the media world.

Motorola unveils its tablet Xoom January 6, 2011

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motorola-xoom-honeycomb

motorola-xoom-honeycomb

Motorola unveiled its Xoom tablet device at CES 2011. The Xoom is the first tablet to run Android “Honeycomb”, a version of Google’s mobile operating system designed specifically for tablets.

Watch Teaser Ad here:

Glaxo Smithkline re-enters Indian toothpaste market with Sensodyne January 6, 2011

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sensodyne-gyaniz

sensodyne-gyaniz

Glaxo Smithkline Consumer Healthcare on Wednesday announced its entry in the Indian toothpaste market with the launch of its global brand Sensodyne. Sensodyne globally is the largest brand for GSK and the oral care as a segment contributes 30 per cent to the overall global turnover. GSK India is expecting to tap almost five per cent market share in the Rs 1,800 crore tootpaste segment and would be spending upwards of Rs 20 crore in advertising and marketing over the next nine months, said Shubhajit Sen, executive vice-president of marketing, GlaxoSmithKline Consumer Healthcare India.

A toothpaste for sensitive teeth, Sensodyne will take on market leader Colgate, which already has a product in this segment— Sensitive. Sensodyne will be priced 3.5 times higher than Colgate Dental Cream – the country’s leading toothpaste brand – Rs 42 for 40 gm tube.

Aquafresh toothpaste, GSK’s first launch, was phased out about seven-eight years ago due to poor consumer offtake.

FIAT’s Pinkmyride campaign and the Barbie edition 500 December 7, 2010

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Pink My Ride: The award nominated campaign from Fiat

Fiat 500: Barbie edition

Fans of the Mattel doll, who also enjoy an out-of-proportion blond who has had hundreds of careers since the 1950′s, can now ride off in their very own Dream Car – Fiat’s 500 Barbie Edition. Both toy maker and auto maker joined forces to bring this special 50th anniversary edition (Barbie’s 50!)vehicle to life.

fiat-500-barbie-edition gyaniz

fiat-500-barbie-edition gyaniz