Brand Ambassadors, Marketing, News You Can Use, Trivia

Dhoni to endorse Zandu Pancharishta digestive tonic

Kolkata based consumer goods firm Emami Ltd today said it has appointed Indian cricketer Mahendra Singh Dhoni as the brand ambassador for its digestive tonic — Zandu Pancharishta. The Indian team’s captain along with Bollywood actor Preity Zinta already endorses Emami’s edible oil brand ’Healthy and Tasty’ “With this current initiative of signing Dhoni for… Continue reading Dhoni to endorse Zandu Pancharishta digestive tonic

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Logos, Marketing, News You Can Use, Trivia

Daimler introduces BharatBenz in India

Looking at the growth of commercial vehicles in India, Daimler unveiled an all new brand ‘BharatBenz’ whose operation will only be limited to the commercial vehicles such as buses and trucks. Earlier, Daimler was manufacturing the Actros trucks from its Pune plant. But now, the company has invested Rs 4,400 crore for a factory in… Continue reading Daimler introduces BharatBenz in India

Logos, Trivia

History of the Allianz logo

Allianz is the second largest international insurance and financial services organization in the world, headquartered in Munich, Germany. Logo History: The choice of the Reich eagle as Allianz’s logo, with the Munich Kindl and the Berlin Bear in the left and right bottom corners, pointed to the original and new location of the enterprise, although… Continue reading History of the Allianz logo

Marketing, New product launch, News You Can Use, Trivia

Indian Railways to launch India’s first magazine for train passengers

Indian Railways is all set to launch its first-ever print publication on April 16, marking the occasion of Rail Diwas. Titled Rail Bandhu, this magazine will be a monthly, and will be launched in the premium trains of Northern Railways. In the pilot run, the title will be distributed free of cost to the passengers… Continue reading Indian Railways to launch India’s first magazine for train passengers

News You Can Use, Trivia

India post to release khadi stamp on Mahatma Gandhi

India Post on the occassion of philately exhibition INDIPEX 2011 is bringing out a special stamp on Mahatma Gandhi to commemorate the event. The stamp will be unique as it will be printed on “Khadi” instead of paper. The Presentation Pack will be released by Smt. Pratibha Patil, the President of India on Saturday 12th… Continue reading India post to release khadi stamp on Mahatma Gandhi

Marketing, Specials, Trivia

The State Tourism Logos of Incredible India

The Incredible India story has been told more often than not and so is State Tourism logos and punchlines asked at many a quizzes across India. In my effort to compile the logos of all States and UTs of India, I have found that some of the states have been really aggressive about their marketing,… Continue reading The State Tourism Logos of Incredible India