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Indigo Airlines: The on time promise truth November 7, 2010

Posted by Gyaniz in Ads, Case Studies, Marketing.
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4 comments

The campaign, which has been created by Delhi-based Wieden + Kennedy, conveys the airline’s promise of on-time performance and has shown as to how the airline’s crew do their job on time, enabling IndiGo’s guests to reach their meetings and strike deals on time, which helps India become the world’s most powerful economy on time.

The Gyaniz Take:

Lets look at plain numbers to see where Indigo stands vis-a-vis competition, the data analysed is from Sep 1, 2010 to Oct 30, 2010 on varied on time parameters. Also, came the real factor what matters to the real traveller: The ontime departures and arrivals. And this is what we found.

Indian airline Industry Gyaniz

Indian airline Industry Gyaniz

The data analysis can be found here Airline case study Gyaniz

Based on the deliverables on which the campaign has been created, the airlines had proved to be better than their competitors in overall the best ontime departures and arrivals.

I believe this is advertising hand in hand with on ground brand promise. And the same is extremely crucial for any brand that wants to prove a point with its offerings and more so when its a service and its the experience that matters. Your views are welcome.

A similar example is of Aerolineas Argentina,

Data Source: Flightstats.com

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The Week That Was #18 April 28, 2009

Posted by Gyaniz in TWTW-The Week that Was.
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9 comments

1. Which occasion does the Google doodle commemorate here?

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Ans.: Earth day celebrated on 22 April.

2. What is special about the cricket match being seen played here?

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Ans.: Highest altitude cricket match played at Mt. Everest base camp, between Team Hillary and Team Tenzing. The former won the match.

3. What new innovation/invention from the world of fashion?

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Ans.: Bikini Jeans, designed by Japanese company Sanna’s.

4. Who is he and why was he in the news recently?

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Ans.: Nauman Sait, winner of Hero Honda MTV Roadies 6.0-Hell Down Under.

5. Who is he and what post was he holding before being ousted?

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Ans.: Raghu Menon, former chairman of Air India, the government replaced him with Arvind Jadhav.

6. Connect the two images to an auspicious day.

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Ans.: Akshaya Tritya, the auspicious day to buy gold.

7. Identify the man in the picture who is commonly in the news thesedays.

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Ans.: Jenson Button of Brawn F1 GP.