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Kate Winslet joins Aishwarya Rai and Chi Ling Lin for Longines La Dolce Vita campaign December 26, 2010

Posted by Gyaniz in Brand Ambassadors, Marketing.
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Kate-Winslet-Aishwarya-Rai-Bachchan-and-Lin-Chi-ling-film-a-commercial-for-Swiss-watchmaker-Longines-and-their-DolceVita-collection

Kate-Winslet-Aishwarya-Rai-Bachchan-and-Lin-Chi-ling-film-a-commercial-for-Swiss-watchmaker-Longines-and-their-DolceVita-collection

The British actress Kate Winslett stars in Longines‘ new advertising campaign set in Rome. Dashing through the cobble stoned streets, past fountains and through ancient arches, Kate Winslet, Aishwarya Rai Bachchan and Asian star Chi Ling Lin give the Roman paparazzi the slip. All while wearing their gold and steel Dolce Vita watches that they frequently consult. Longines have astutely avoided the bimbo model and instead chosen three accomplished women from around the globe who also happen to be pretty.

Watch the ad here:

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Rajnikanth’s Robot meets Amul Muppet October 15, 2010

Posted by Gyaniz in Ads, Marketing.
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ROBOT1

ROBOT Amul

The hugely popular movie currently in theatres, has seen 2 ads dedicated to it by the DaCunha communications for Amul Butter. Seen here are the 2 ads for the movie.

ROBOT2

Robot Amul Butter

The Week That Was #14 April 2, 2009

Posted by Gyaniz in TWTW-The Week that Was.
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1. Who is he from the world of motorsport, and his creation’s claim to fame?

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Ans.: Ross Brawn of Brawn F1 team which he bought from Honda. In its inaugral race the team secured the first two podium finishes.

2. Who is she from the world of politics, and who brought her into the news last week?

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Ans.: Anu Tandon, Congress Candidate from Unnao. Salman khan campaigned for her.

3. Who is this business stalwart?

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Ans.: Rick Wagoner, ex-CEO of General Motors.

4. Why were the 2 beauties in the news together linking them to an iconic entity.

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Ans.: Both Aishwariya and Katrina were in the news linking them Barbie Show at the Fashion week, in the end it was katrina who did the Barbie All Doll’d up Show.

5. Who is she and what controversy surrounds her.

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Ans.: Anjali Waghmare, she has taken up the responsibility to represent Ajmal Kasab in his trial.

6. What reason brought these two business entities together?

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Ans.: LIC and Corporation Bank have come together to launch LIC credit cards.

7. Who is he, and whose downfall did he bring about?

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Ans.: Sandeep Pandey, whose PIL against Sanjay Dutt led to the latter’s disqualification to contest elections.