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A Guava named “Aishwarya”

Grafting expert and Padmashree horticulturist Haji Kaleemullah Khan has developed a sweeter variety of guava and named it after Bollywood actress Aishwarya Rai. The new variety of guava resembles an apple in texture and is more sweet smelling and has more pulp. Kaleemullah also said, “One can get as many as 72 fruits on a… Continue reading A Guava named “Aishwarya”

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Brand Ambassadors, Marketing

Kate Winslet joins Aishwarya Rai and Chi Ling Lin for Longines La Dolce Vita campaign

The British actress Kate Winslett stars in Longines‘ new advertising campaign set in Rome. Dashing through the cobble stoned streets, past fountains and through ancient arches, Kate Winslet, Aishwarya Rai Bachchan and Asian star Chi Ling Lin give the Roman paparazzi the slip. All while wearing their gold and steel Dolce Vita watches that they… Continue reading Kate Winslet joins Aishwarya Rai and Chi Ling Lin for Longines La Dolce Vita campaign

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Lakme’s new brand ambassador is Shakti Kapoor’s daughter Shraddha Kapoor

Lakme's new brand ambassador is Shakti Kapoor's daughter Shraddha Kapoor. After models like Indrani Das Gupta, Amrit Maghera and Lisa Haydon, actress Shraddha Kapoor will endorse cosmetic giant Lakmé as its new face. In the past, a bevy of beautiful women including Rekha, Aishwarya Rai, Bipasha Basu, Lisa Ray, Yana Gupta, Raima Sen and Katrina… Continue reading Lakme’s new brand ambassador is Shakti Kapoor’s daughter Shraddha Kapoor