Eveready Industries India Ltd, India's largest marketer of dry cell batteries has signed up Bollywood superstar Akshay Kumar as its brand ambassador. Eveready launched its first major advertisement campaign with the famous slogan "Give me Red". The advertising byline of the popular Red series of batteries, it is today symbolic of the empowered urban lifestyle… Continue reading Eveready charges up Akshay Kumar
In a massive brand integration campaign, producers of Tees Maar Khan have inked co-promotion deals with 11 brands ranging from telecom to FMCG. The companies include Airtel, Provogue, Fila, Veet, Gitanjali, R Mall, V Mart, Cruz, Go Jiyo, Dainik Bhaskar and Emami. The total net worth of the deals stand at over Rs 10 crore.… Continue reading Tees Maar Khan: Disaster for the 11 marketers, is Sheila the only saving grace?
Star Plus would soon be airing Masterchef India series which is the Indian version of the hugely popular Masterchef series across the world. The host for the show would be Akshay Kumar.