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Eveready charges up Akshay Kumar April 23, 2011

Posted by Gyaniz in Brand Ambassadors.
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akshay kumar eveready gyaniz

akshay kumar eveready gyaniz

Eveready Industries India Ltd, India’s largest marketer of dry cell batteries has signed up Bollywood superstar Akshay Kumar as its brand ambassador. Eveready launched its first major advertisement campaign with the famous slogan “Give me Red”. The advertising byline of the popular Red series of batteries, it is today symbolic of the empowered urban lifestyle that the brand reflects.

Eveready is India’s largest marketer of dry cell batteries selling about 1.2 billion units annually. It is also the largest marketer of torches selling more than 2 million pieces per annum. Apart from batteries and torches, Eveready offers a basket of FMCG products that find place in every household. This includes rechargeable batteries, CFL & GLS lamps and packet tea. Eveready has one of the most extensive distribution networks in India of over 4000 distributors reaching out to more than 1 million retail outlets directly. Its products are available in more than 3 million outlets in the country.


Tees Maar Khan: Disaster for the 11 marketers, is Sheila the only saving grace? December 26, 2010

Posted by Gyaniz in Marketing.
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Tees Maar Khan Gyaniz

Tees Maar Khan Gyaniz

In a massive brand integration campaign, producers of Tees Maar Khan have inked co-promotion deals with 11 brands ranging from telecom to FMCG. The companies include Airtel, Provogue, Fila, Veet, Gitanjali, R Mall, V Mart, Cruz, Go Jiyo, Dainik Bhaskar and Emami. The total net worth of the deals stand at over Rs 10 crore.

Emami’s Boroplus can still save the day for themselves as they would employ the popular “Sheila ki Jawani” in their campaign.

The movie has been heavily taken down by the critics who have started saying that its not even worth a free ticket, which is a first of sorts with a Farah Khan production. While the box office opening has been second only to Dabangg but a lot is left to be desired in the forthcoming weeks performance.

As a credible brand ambassador, Akshay Kumar has taken a beating the entire year and is a lesson in himself for marketers for the “Avoidables”.

Masterchef comes to India with Akshay Kumar on Star Plus September 24, 2010

Posted by Gyaniz in News You Can Use.
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Star Plus would soon be airing Masterchef India series which is the Indian version of the hugely popular Masterchef series across the world. The host for the show would be Akshay Kumar.