Brand Ambassadors

Tanishq ropes in Bachchan sr. couple for its Diamond range

Tanishq (the jewellery arm of the Tata group) has selected leading Bollywood couple Amitabh Bachchan and Jaya Bachchan, as the brand ambassadors for its diamond range. The brand has outlined a focus of delivering hi-quality diamond jewellery coupled with exquisite designs, this year and believes this tie-up between the popularity that the couple command across… Continue reading Tanishq ropes in Bachchan sr. couple for its Diamond range

Brand Ambassadors, Marketing

IIFA and Amitabh Bachchan part ways

Amitabh Bachchan has been dropped from the position of IIFA’s brand ambassador. The actor remained the face of the international award show for past 10 years ever since the awards began in the year 2000. “Not coming to Toronto IIFA. IIFA says my services are not required,” he tweeted.

Brand Ambassadors, Marketing, News You Can Use

Sachin Tendulkar signs up with Coca Cola and S. Kumars

Tendulkar has signed deals worth Rs. 12-13 crore with apparel maker S Kumars Nationwide (SKNL) for their brand World Player, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with him. SKNL already has big brand ambassadors such as Shah Rukh Khan for Belmonte and Amitabh Bachchan for luxury suitings brand Reid and Taylor.… Continue reading Sachin Tendulkar signs up with Coca Cola and S. Kumars

Brand Ambassadors, News You Can Use

Emami ropes in Bipasha Basu as their new brand ambassador

FMCG firm Emami has signed up with Bipasha Basu to endorse the company's brands. The brands she would be endorsing are yet to be finalised. Emami also has a host of other Bollywood celebrities including Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Preity Zinta and Indian cricket team captain MS Dhoni on board as endorsers… Continue reading Emami ropes in Bipasha Basu as their new brand ambassador

News You Can Use

Lakme’s new brand ambassador is Shakti Kapoor’s daughter Shraddha Kapoor

Lakme's new brand ambassador is Shakti Kapoor's daughter Shraddha Kapoor. After models like Indrani Das Gupta, Amrit Maghera and Lisa Haydon, actress Shraddha Kapoor will endorse cosmetic giant Lakmé as its new face. In the past, a bevy of beautiful women including Rekha, Aishwarya Rai, Bipasha Basu, Lisa Ray, Yana Gupta, Raima Sen and Katrina… Continue reading Lakme’s new brand ambassador is Shakti Kapoor’s daughter Shraddha Kapoor