Brand Ambassadors, Marketing, News You Can Use

Brett Lee to endorse Castrol

Castrol India has roped in Australian speedster Brett Lee as its global brand ambassador for the next two years. In his role as brand ambassador, Lee will spearhead Castrol's above the line and below the line brand activities including its initiatives in the digital space which includes castrolcricket.com - the home of the Castrol Index.… Continue reading Brett Lee to endorse Castrol

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Brand Ambassadors, Marketing, News You Can Use

Castrol India signs up Sachin Tendulkar as brand ambassador

Auto Lubricant major Castrol India has struck a two-year long brand endorsement deal with cricketer Sachin Tendulkar for an undisclosed amount. Tendulkar joins the list of Castrol brand ambassadors that includes high profile names in the field of sports such as footballers Cristiano Ronaldo and David Beckham, along with cricketers Rahul Dravid and Adam Gilchrist.… Continue reading Castrol India signs up Sachin Tendulkar as brand ambassador